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Simply Business, the UK’s leading insurance broker for small businesses, has reduced the time that their customers must spend on the telephone with them by as much as 30 seconds to five minutes per call, thus brightening the customers’ days, and reducing the cost of doing business at the same time. They have done this by means of an innovative new IT tool called Swivelscript, from UK-based Super::tec, which has been embraced since its April release by users across all industries, including insurance, financial services, outsourcing and managed services, and many others.

Imagine an old fashioned office, with paper files everywhere. A customer comes in on foot or telephones the customer service representative with a question or a problem, or possibly with a difficulty that the company can solve by selling the customer something....

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