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SwipeStation at Oglivy Lab Day

LONDON, 14 February 2014 – After a series of successful pilot projects, SwipeStation (http://www.swipestation.co.uk) is today showcasing at Ogilvy’s Behavioural Change lab day. SwipeStation is the in-venue solution for capturing, handling and redemption of campaigns. It seamlessly bridges the gap between offline and online, offering brands a simple solution for promotion redemption in the real world and adds a fresh twist on marketing. For consumers it provides instant on-site redemption and taps into the human desire for instant gratification and gamification. Ogilvy’s Behavioural Change lab day provides the perfect setting in which to showcase SwipeStation’s capabilities with customer insights at its heart. This lab day is centered on behavioural economics and how these insights can be applied in the communications industry....

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