Integrity leads the way for bloggers but earning a living from content is on the rise
• 50% of bloggers look to earn a living from blogging
• 77% refuse to put financial benefit ahead of blog purpose
• Under 10% rely on communications professionals to source inspiration for content creation
16 March 2016, Birmingham: In its third year, the 2016 Global Bloggers Survey reveals how the blogging industry is developing and in particular, this year, the results shine an interesting light on how the relationship between bloggers, brands and communication professionals is developing.
Social media’s importance as a communication tool is now well-established and as blog volumes increase by tens of millions each year, so does blogging’s impact. Blogging’s global reach has created a new generation of influencers who daily affect brands’...