Wella Professionals: ‘A Statement of Colour’
- A new study to gain insight into the hair colouring habits of British women -
Hair colouring is a hot topic and as part of the Wella Professionals #stylistsdoitbetter campaign, to find out more about the growth of the colour market, the brand has issued ‘A Statement Of Colour’: a report that provides an in-depth insight into the hair colouring habits of women across the UK. The campaign is set to seduce colour-hungry clients back through the salon door, whilst championing all hair colour experts by encouraging consumers and hairstylists to upload inspirational colour transformations to social media.
Whether it’s to cover greys, experiment with pretty-as-a-picture pastels for guaranteed Insta-appeal or simply to make hair look healthier; women on average are now colouring their hair once a month with 65% crediting a professional hair colour as a massive confidence boost.*