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The safe biking website has been launched by Equity Insurance Group, Hastings Direct and insure.co.uk, who provide motorbike insurance for around one in every three bikes on British roads. With these credentials, it is only right that we support the biking community to improve road safety awareness.

During the coming months, we will be announcing a date for a Safe Biking Day which supports the government's THINK! motorcycle safety campaign, aiming for a 40% reduction in casualties by 2010.

We are also supporting Ride to Work Day on 18 July, using the high profile day to emphasise the need to ride safely. We will be inviting the public to visit our site at Read full release