Skip nav
Sonny wears Make Art Not War T-shirt

Utilitarian-cool sustainable clothing label for kids aged 4 to 10 launches across the UK.

This week celebrates the launch of a visionary new label born from a collaboration of British talent, including artists, designers and an entrepreneur’s dream.

The Fableists collection is a mix of timeless, unisex and ultra-stylish clothes, built to last with solid ethical roots all made for a new generation of clued up consumers who want to buy differently.

The label represents a move away from mass-produced fashion, manufactured under sinister conditions and laden with chemicals.

“Like so many people, we were concerned with the growing throw-away fashion trend that led to such tragedies as the Rana Plaza collapse this spring,” says The Fableists founder Matt Cooper.

“When we searched for great looking clothes whose provenance we could trace for our own kids, we couldn’t find what we were after. We created The...

Read full release

Image Channel