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Maxoptra routes Tahira's Halal foods

London, 21 February 2017: Tahira Food is implementing the Maxoptra dynamic vehicle route planning and scheduling platform to transform its Halal food delivery operation. A leading producer and distributor of Halal products across Europe, Tahira supplies a wide range of products to leading supermarket chains, such as Asda, Tesco, Sainsbury’s and Iceland, as well as more than 1,800 convenience, specialist and ethnic retailers. In the UK Tahira operates an in-house fleet with the capacity to deliver up to 1,200 product cartons per day from two warehouse locations. Using Maxoptra, Tahira has already achieved measurable efficiency gains and costs savings and improved staff engagement.

“Prior to the implementation of Maxoptra we simply assigned a vehicle to a particular sales person and then devised routes based on the orders they achieved. This created enormous disparity between vehicles with some only being used for a few hours a day while others were struggling with...

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