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Image courtesy of Natures Menu

London, 16 March 2017 – Maxoptra dynamic scheduling and vehicle routing software has proved ‘business critical’ for market leading raw pet food manufacturer Natures Menu. With sales of natural pet food growing by nearly 30 percent last year, the Norfolk based Crufts sponsor has seen a fourfold increase in the size of its delivery fleet since the introduction of the Maxoptra software in 2012. The company now makes around 150,000 temperature controlled deliveries per annum, and is due to open a brand new £14m manufacturing plant later this year to deal with increasing consumer demand and to deliver new innovation to the market.

“The daily planning of B2B and B2C deliveries would be very difficult without Maxoptra. We currently operate around 60 vehicles in the UK, from four different depots, making on average a delivery every minute,” commented Chris Warden, Operations Manager at Natures Menu. “Maxoptra has really benefitted our operational efficiency in the supply...

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