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The only way is ethics, say UK parent bloggers

26 November 2013: The overwhelming majority of UK parent bloggers want to work with brands, but poor communications – including unethical requests – is an ongoing problem, according to the annual Tots100 Parent Blogger Benchmark Survey.

There is significant potential for PRs and brands among the UK parent blogger community, the survey of more than 1,500 bloggers found:

• 90% of UK parent bloggers want to work with brands
• 70% of bloggers are making money from their blog
• 38% publish 'sponsored' content on their sites
• 25% host advertising on their blogs

Despite clear guidance from the Advertising Standards Authority (ASA) that paid-for blog posts have to be disclosed as such, 47% of UK parent bloggers said they had received unethical requests from a brand, SEO or PR agency in the...

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