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The media world's David vs Goliath

Scarlet Magazine, the magazine that 'turns women on' will hit WHSmith's newstands 21st July. After over a year of attempting to get onto the WHSmiths news stands, watching new sex based men’s weekly’s sail straight onto Smith's shelves, Scarlet has made it, making it the first sex magazine for women to be stocked by the retail giant.

There is no-one who epitomises the Scarlet woman more than its editor, the infamous Sarah Hedley. It has been her expert knowledge of the global sex industry combined with the iron will determination of Scarlet Magazine's entrepreneur publisher Gavin Griffiths that has put the magazine on Smith's shelves. Seeing the massive success of Sex and the City and a new, frank, sexual openness in society as heralded by such retailers as the unstoppable Ann Summers, Gavin saw a gap in the market for a confident and sassy magazine that voiced itself in the way women actually speak to each other...

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