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Branding and design consultancy Good has launched an initiative to give away half a million pounds of free services over the next decade.

The agency, ranked as the one of the most effective design firm in the UK by industry body the DBA, will offer 50,000 GBP of time and expertise for free to a different organisation every year for the next 10 years.

Beneficiaries could be anyone from charities, not for profit organisations or individuals – as long as they have a viable project that aims to do good or improve the world in some way.

The winner will be chosen from applicants who would benefit from, but would not ordinarily be able to afford branding and design work.

The agency, which is based in London and Glasgow, works for the likes of Ford, Campari, Unilever, Honeywell and Land Securities among others and set up the scheme to celebrate its 10th birthday.

Keith Forbes, founding partner and creative...

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