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Pete Cohen aka The Weight Loss Guru, TV presenter and previously GMTV’s resident life coach, is launching a campaign to ‘ditch the diet forever’ and turn what is so often the inevitable failure of the New Year resolutions to lose weight, into the long term success of a ‘Weight Loss Revolution’. Starting on 1st January 2013, Pete Cohen is offering everyone the opportunity to join his weight loss plan for just £1.00 and to learn how to lose weight effortlessly and make healthy changes for life.

“Old habits die hard and we know that millions will turn to dieting for weight loss”, said Pete, “but we all know that diets don’t really work but, just like comfort food, people go back to what they know. ‘Diet’ is a
really destructive word often based on deprivation and starvation. Weight Loss Guru is different, it is a
programme that coaches people to make healthier choices and break bad habits. We teach, guide and support 24/7, to work together to achieve...

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