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Monday 27th March 2017, London UK: Workbooks Online Limited, the UK-based leading CRM vendor, today announces the launch of Workbooks Web Insights, the first product to be released as part of its Marketing Automation suite aimed at the mid-market.

Web Insights combines the power of Web Analytics and CRM into a single platform, enabling sales and marketing teams to be more successful. Web Insights can help generate more leads, better qualify them, accelerate sales cycles and close business more effectively. It also helps drive better customer experience, provide better customer support and identify cross-sell and upsell opportunities.

Web Insights uses advanced analytics to identify organisations by IP address and individual visitors via cookies. In addition, it tracks the visitors journey across the website including which pages have been viewed. Web Insights then...

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