Date: 9th February 2015
Natural fast food sales report record growth
Natural fast food chain Wrap It Up! has revealed figures which show a 48 percent sales growth, returning profits of £236,524 in 2014.
With McDonalds reporting a 4.6 percent decline in sales for the first time in 12 years, natural fast food it seems has well and truly taken hold in the UK, indicating a shift which has taken place in consumer tastes and demand.
This shift, along with increased competition, has led to a battle between processed and natural fast food takeaways. Without doubt, consumers are more knowledgeable about the links between food and health, which puts pressure on all outlets to be as transparent about their ingredients as possible.
“Our customers want quality food, good variety and regular changes to the menu, which processed fast food restaurants have historically found difficult to maintain”, explains Wrap...