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Lack of customer insight the biggest hurdle for UK retailers this year, Zapa Technology research

New survey results show that a lack of customer data insight and legacy technologies are hindering retail success despite customer retention being a No. 1 priority for UK retailers

23 July 2013, Dublin, Ireland - Zapa Technology, the leading provider of award-winning Customer Lifetime Value Management solutions for retail organisations, has published a new Whitepaper, Insights Into Action, which shows that while customer retention is a number one priority for the UK’s top retailers, a lack of high quality customer insight and technology support are hindering retail success.

Based on a survey conducted among 55 of the UK’s largest...

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