BLUEKITE.COM CHOSEN AS WEB OPTIMISATION SOFTWARE SUPPLIER BY BT CELLNET Tuesday 12 December 2000 PDF Print BlueKite technology becomes a key element of BT Cellnet's GPRS service.Wireless browsing speeds increased by up to five times. LONDON - December 12, 2000 -- BlueKite.com (BlueKite), a leading wireless Internet software provider, has been chosen by BT Cellnet as preferred supplier to optimise the transmission of web-based data over wireless. This formalises a relationship that has included months of joint testing, development and trials. It also means that BlueKite technology will now be a core part of GPRS (General Packet Radio Service) services offered by BT Cellnet. By incorporating BlueKite's Data Reduxion technology into its services, BT Cellnet will offer simpler, more advanced data applications for its customers. The technology enables wireless Internet and intranet speeds to be increased by an average of five times when compared with browsing not enabled by BlueKite's platform. It also reduces data transmitted by a factor of eight, thereby greatly improving bandwidth efficiency for both BT Cellnet and its customers. This means that customers will benefit from fast, seamless and convenient wireless web access at speeds equivalent to or better than fixed line connections. Initially BT Cellnet's corporate customers are being offered BlueKite in the PocketNet Office portfolio of products and services, based on GPRS. To prepare for widespread consumer mobile web browsing services, BT Cellnet is also exploring possibilities for using BlueKite in other market sectors. BT Cellnet has already identified the potential benefits that BlueKite optimisation can deliver to large organisations. These include cost reductions due to reduced data volumes and increased customer satisfaction due to speed advancements. In June 2000, BT Cellnet was the first mobile operator to roll out GPRS across the UK, and the operator is seen as the leader in terms of innovation and new service delivery. Stuart Newstead, BT Cellnet's General Manager of Wireless Data, said: "BlueKite will allow our business customers to experience web browsing over GPRS in the same way they connect to their PC at their desk. The team at BlueKite supports our need to develop wireless business services, and this relationship will hopefully be extended to other markets." Jan Wiejak, BlueKite's Managing Director for Europe, said: "We are delighted to be a supplier and to be associated with BT Cellnet, especially at a stage in the market place when Mobile Internet is becoming a reality for corporate users." Mr. Wiejak continued: "As strategic partners, BT Cellnet and BlueKite are demonstrating a commitment to work together to deliver superior GPRS and Mobile Internet solutions in a number of market sectors and countries. Furthermore, this venture will contribute to overall market growth by rapidly delivering easy-to-use, web-based applications to end-users. It is great news for us and for the industry." For BT Cellnet, please contact: BT Cellnet Press Office 01753 565455 Josh Van Raalte Le Fevre Communications 020 7563 6400 About BlueKite.com Established in 1997, BlueKite is a leading Internet software company providing a platform that enables the efficient delivery of rich content to mobile computing devices. BlueKite's solution enhances wireless web browsing speeds by an average of 5x and bandwidth efficiency on packet-based networks by an average of 8x. Service offerings enabled by BlueKite reduce service costs and deliver performance equivalent to or better than 56 kbps fixed-line connections. Service providers such as BT Cellnet, Connect Austria, Sprint PCS, Swisscom Mobile, and Telecel have built mobile Internet services upon BlueKite's technology. Headquartered in San Francisco, BlueKite has an engineering and design centre in southern California and European operations in the UK, France, Denmark, and the Netherlands. For more information, please visit www.bluekite.com or call +1 415 369-3700 in the U.S. or +44 207 9079790 in Europe. BlueKite is a trademark of BlueKite.com, Inc. All other company and product names are used for identification purposes only and may be trademarks of their respective owners. About BT Cellnet · BT Cellnet is the Mobile Internet market leader · Today BT Cellnet has over 9 million customers using its voice services · November 1999: BT Cellnet and Barclaycard completed the UK's first internet purchase via a WAP mobile phone running on the BT Cellnet network · January 2000: BT Cellnet and Genie launched the UK's first fully operational commercially available WAP services in January 2000 · January 2000: BT Cellnet announced the Infotouch and Mmail data services - the first Mobile Internet services available to all digital customers based on existing Text messaging - over 150 million Text messages were sent over the BT Cellnet network in September 2000 · January 2000: BT Cellnet announced the start of a 500-person trial of its GPRS (General Packet Radio Services) network, which will eventually deliver information to mobile phones at speeds 3-5 times faster than today · March 2000: BT Cellnet announces the full commercial launch of the UK's first WAP Pay and Go phone on April 3 · June 2000: BT Cellnet became the first UK mobile network to launch a commercial GPRS service · July 2000: BT Cellnet announces almost 200k WAP sales - making WAP the fastest growing mobile technology of all time · October 2000: BT Cellnet announces 500k WAP sales · November 2000: BT leads the UK mobile market, with unbeaten international coverage in 121 countries over 273 networks around the globe. · BT Cellnet is a wholly owned subsidiary of BT plc. · http://www.btcellnet.net This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.