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Auto manufacturer to expand immersive imaging to corporate and dealer web sites

MGI Software today announced that German auto manufacturer Porsche AG has selected MGI's ZOOM Image Server and Photovista web tools to showcase its new Carrera GT prototype online for the first time. The prototype, as well as other new Porsche models, were on display at Motorshow 2000, held recently in Essen, Germany. Pixelconcept GmbH, an interactive agency and MGI reseller, provided the visual web development for Porsche, which can be seen at

First presented at the Paris motor show earlier this year, the Carrera GT ‘advances into new dimensions with its performance characteristics and goes beyond any previously known limits of sports car manufacturing’, according to Porsche. The Carrera GT guarantees a top speed of over 330 km/h and accelerates from 0 to 100 km/h in under four seconds and from 0 to 200 km/h in under 10 seconds.

Torben Ullmann, general manager, pixelconcept

said, "MGI’s ZOOM Image Server and Photovista web tools allowed us to create a virtual experience that is similar to being in an auto showroom - but with the convenience of browsing online. We are looking forward to utilising MGI’s Internet imaging technology throughout Porsche’s web site, as well as providing virtual tours of all its dealers."

MGI’s ZOOM Image Server software is an Internet imaging platform that integrates with existing Web infrastructures to manage and serve up all images that display on a web site. It is particularly ideal for any site where images play a critical role in building brands and influencing purchasing decisions. Photovista web tools are used by web developers and e-businesses to create 360-degree navigable images for more compelling content, such as virtual tours for estate agents, showing the inside of a car by putting a user in the driver's seat, or exploring the scenery at a tropical island holiday spot. Photovista content can be coupled with ZOOM Image Server to deliver high-resolution panoramas that viewers can zoom into to see fine detail. MGI’s Internet imaging technologies are used by well-known luxury goods manufacturers and e-tailers, stock photography sites, in B2B online marketplaces, and in the estate agency, travel and tourism sectors.

Andrew Jackson, MGI vice president e-commerce imaging and corporate marketing, said, "MGI’s Internet imaging solutions are ideal for launching new products and introducing them to audiences who otherwise would not be able to see them. By putting their trade show exhibits online, manufacturers can allow millions of visitors, such as automotive enthusiasts, to examine their exhibits and products, as if they were physically there."

Notes to Editors

For further information on MGI ZOOM Image Server, please contact:

Jenny Hodge, communications manager,

MGI Software,

tel: 01908 278106/07775 897360,


MGI contact information for publication:

Web site:

customer enquiries: 01908 278100

About MGI

MGI is a leading provider of visual media software products and infrastructure that maximize the use of digital visual content by businesses and individuals. We do this by providing software and services that uniquely enhance every step of the visual media communications cycle, including capturing, creating, streaming, viewing, storing, sharing and publishing. Using our software, businesses and individuals create rich visual content to deliver optimal Internet experiences that communicate, drive user enjoyment and customer frequency, duration, transactions and satisfaction. With headquarters in Richmond Hill, Ontario, MGI employs over 300 people with offices in North America, Europe, and Asia Pacific. MGI Software is publicly traded on The Toronto Stock Exchange under the symbol 'MGI'.

(c) MGI Software Corp., 2000. MGI, ZOOM and Photovista are trademarks or registered trademarks of MGI Software Corp. All other company and/or product names are trademarks and/or registered trademarks of their respective manufacturers.

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