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ansaBOOK launched as bold joint initiative by Anite and Cedar

Leading travel industry forces Anite Travel Systems and Cedar ansaBACK have announced the
creation of a powerful new reservations fulfilment service for tour operators, which the two companies
claim will significantly increase reservations outsourcing within the travel industry.

The companies have launched ansaBOOK, a managed call centre service which combines the
systems muscle of leading e-commerce pioneer Anite with the call centre expertise of software and
services group Cedar Group plc.

Operators are given the choice of completely outsourcing reservations through ansaBOOK or simply
extending reservations hours by outsourcing outside working hours. Additionally, ansaBOOK enables
them to outsource late availability distribution, customer service calls and phone assistance to internet
bookers. These services are available from just £1 per passenger booked.

Anite and Cedar ( believe the strength and flexibility of the service, coupled with
the appeal of the pricing model, will turn ansaBOOK into the leading service of its kind in the industry.

The joint initiative will offer operators a 24/7 (24 hours a day, 7 days a week) reservations fulfilment
service, with Cedar’s travel trade staff taking bookings in Castlebar, Ireland using advanced telecoms
technology and Anite’s market leading operator reservations system. All bookings will instantly be
housed at Anite’s data centre in Slough, Berks - the leading managed services facility in the travel
industry, or at a tour operator’s own reservation system data centre.

Results of an Anite survey published earlier this year entitled ‘No Turning Back: Tour Operators and
E-commerce’ indicate that operators work on slender margins of between 3-5% of the retail sale price
of a holiday. The survey goes on to show that administration and IT infrastructure account for 4% of an
average £500 holiday.

Said Cedar ansaBACK managing director Steve Flory: "ansaBOOK has the potential to reduce
operators’ administration costs for processing bookings so significantly that it will stimulate an industry
re-think on the whole issue of outsourcing. Many operators are already beginning to realise how
reservations outsourcing makes sense, and the service proposition and pricing model we’ve jointly
created with Anite means that it will now make overwhelming sense for many operators to make the

Said Anite Travel System’s director of business development Mary Jenkinson: "As the industry’s
leading reservations systems and managed services provider we believe ansaBOOK fits neatly within
our operational mix. We were the first company to offer web bookings to the industry through a
transaction-based pricing model, and the success of that initiative is proof that this economic model
appeals to the marketplace. We believe there is a sizeable body of operators who will harness
ansaBOOK on the grounds of economic and service expedience, as it will improve their profitability and
leave them free to concentrate on developing, marketing and operating holiday programmes."

Cedar Group plc offers a portfolio of services and solutions covering everything from call-centre
management, disaster recovery, advertising response and data warehousing to e-business, Customer
Relationship Management (CRM) and Knowledge Management. Prior to the launch of ansaBOOK the
company’s travel industry operations have included personalised brochure fulfilment and customer
service operations for companies including Sandals, Mark Warner, Orient Express and Saga. Founded
in 1983, Cedar is quoted on the London Stock Exchange with a market value of approximately £600m.

Anite Travel Systems is the travel industry’s leading e-commerce pioneer, delivering web-enabled
reservations systems to ferry operators, cruise lines and tour operators. Anite is also the only
company capable of web-enabling any third-party reservation system and has more customers live and
selling on the web than any other organisation.

Over 100 travel providers worldwide use Anite’s pioneering systems and e-commerce solutions.
Customers include: First Choice Holidays, Virgin Holidays, P&O Cruises and Superfast Ferries. The
company is an arm of Anite plc, the £160m-turnover systems integration and service giant with offices
in the UK, Germany, Holland, France and Italy.:

For more information contact Matt O’Donnell on tel: 01932 584 000

or e-mail:

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124 Victoria Street

London SW1E 5LA

Tel: +44 (0)20 7630 1100

Fax: + (0)870 121 5572

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