INCREASE IN RESERVATIONS OUTSOURCING BY OPERATORS SIGNALLED Thursday 14 December 2000 PDF Print ansaBOOK launched as bold joint initiative by Anite and Cedar Leading travel industry forces Anite Travel Systems and Cedar ansaBACK have announced the creation of a powerful new reservations fulfilment service for tour operators, which the two companies claim will significantly increase reservations outsourcing within the travel industry. The companies have launched ansaBOOK, a managed call centre service which combines the systems muscle of leading e-commerce pioneer Anite with the call centre expertise of software and services group Cedar Group plc. Operators are given the choice of completely outsourcing reservations through ansaBOOK or simply extending reservations hours by outsourcing outside working hours. Additionally, ansaBOOK enables them to outsource late availability distribution, customer service calls and phone assistance to internet bookers. These services are available from just £1 per passenger booked. Anite and Cedar (www.cedargroup.co.uk) believe the strength and flexibility of the service, coupled with the appeal of the pricing model, will turn ansaBOOK into the leading service of its kind in the industry. The joint initiative will offer operators a 24/7 (24 hours a day, 7 days a week) reservations fulfilment service, with Cedar’s travel trade staff taking bookings in Castlebar, Ireland using advanced telecoms technology and Anite’s market leading operator reservations system. All bookings will instantly be housed at Anite’s data centre in Slough, Berks - the leading managed services facility in the travel industry, or at a tour operator’s own reservation system data centre. Results of an Anite survey published earlier this year entitled ‘No Turning Back: Tour Operators and E-commerce’ indicate that operators work on slender margins of between 3-5% of the retail sale price of a holiday. The survey goes on to show that administration and IT infrastructure account for 4% of an average £500 holiday. Said Cedar ansaBACK managing director Steve Flory: "ansaBOOK has the potential to reduce operators’ administration costs for processing bookings so significantly that it will stimulate an industry re-think on the whole issue of outsourcing. Many operators are already beginning to realise how reservations outsourcing makes sense, and the service proposition and pricing model we’ve jointly created with Anite means that it will now make overwhelming sense for many operators to make the transition." Said Anite Travel System’s director of business development Mary Jenkinson: "As the industry’s leading reservations systems and managed services provider we believe ansaBOOK fits neatly within our operational mix. We were the first company to offer web bookings to the industry through a transaction-based pricing model, and the success of that initiative is proof that this economic model appeals to the marketplace. We believe there is a sizeable body of operators who will harness ansaBOOK on the grounds of economic and service expedience, as it will improve their profitability and leave them free to concentrate on developing, marketing and operating holiday programmes." Cedar Group plc offers a portfolio of services and solutions covering everything from call-centre management, disaster recovery, advertising response and data warehousing to e-business, Customer Relationship Management (CRM) and Knowledge Management. Prior to the launch of ansaBOOK the company’s travel industry operations have included personalised brochure fulfilment and customer service operations for companies including Sandals, Mark Warner, Orient Express and Saga. Founded in 1983, Cedar is quoted on the London Stock Exchange with a market value of approximately £600m. Anite Travel Systems is the travel industry’s leading e-commerce pioneer, delivering web-enabled reservations systems to ferry operators, cruise lines and tour operators. Anite is also the only company capable of web-enabling any third-party reservation system and has more customers live and selling on the web than any other organisation. Over 100 travel providers worldwide use Anite’s pioneering systems and e-commerce solutions. Customers include: First Choice Holidays, Virgin Holidays, P&O Cruises and Superfast Ferries. The company is an arm of Anite plc, the £160m-turnover systems integration and service giant with offices in the UK, Germany, Holland, France and Italy.: For more information contact Matt O’Donnell on tel: 01932 584 000 or e-mail: email@example.com http://www.livepr.net - all pr is LIVE 124 Victoria Street London SW1E 5LA Tel: +44 (0)20 7630 1100 Fax: + (0)870 121 5572 This press release was distributed by ResponseSource Press Release Wire on behalf of LIVEpr in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.