-OneSwoop's November figures show 'cars for the boys' leading Internet
sales with the Volkswagen Golf featuring seven times in the top twenty-
Hot hatchbacks, turbo charged coupes and cabriolets are the most desired
cars on the Internet, according to the latest intent to purchase figures
from OneSwoop (www.oneswoop.com), the UK's leading online car retailer.
OneSwoop's data shows that young professionals are increasingly cruising
the Internet from the convenience of the office, taking advantage of the
time saving, as well as price savings, offered by e-tailers such as
OneSwoop. OneSwoop's "Most Wanted" shows an almost complete domination by
German models, with the highly acclaimed Volkswagen Golf 1.9 GT TDI PD 5
door topping the list of most desired models, accounting for 9 per cent of
demand. The self-proclaimed "people's car" proved very desirable, with
the 1.9 GT TDI PD 3 door, 1.6 SE, 1.9 SE TDI, 1.8T GTI and 2.8 V6 4MOTION
Golf models all featuring amongst the most requested vehicles.
Other popular models included coupes, such as the fashionable Audi TT
Coupe (8 per cent) and convertibles like the BMW 330Ci cabriolet (3 per
cent) and the BMW 320Ci cabriolet (2 per cent). Also in demand were
sports utility vehicles and people movers, with the Toyota RAV4 VX and
Ford's Galaxy also featuring in the list.
Tom Buehlmann, marketing director, OneSwoop, said, "Our latest figures,
show a five times increase from the end of October in the number of
purchase requests and highlight the popularity of upmarket models. These
figures confirm OneSwoop's belief that the online car buyer is different
from the offline customer - being predominantly young, well-educated,
affluent males. The Golf's sporty diesel models are proving very popular,
with customers attracted to the tremendous price saving of up to 22 per
cent off the manufacturer's list price. We have also seen customers take
advantage of delivery times of as little as 4 weeks on some sought after
models such as the Golf GTI available through the OneSwoop 'Now' service."
"What we are seeing in recent weeks is customers using the cost advantage
to trade up to a higher specification, rather than buying the more basic
models and pocketing the savings. This is typical of a growing number of
commercially aware customers looking towards the Internet to maximise
value, rather than purely seeking cost savings. Customers have been
encouraged by our recently launched Custom service - a new option allowing
buyers to customise their desired car to their exact requirements -
increasing the demand we are experiencing for higher specification models
at basic model prices."
And the least desired cars? They'll be the Daewoos.
Launched in March 2000, OneSwoop.com is the leading pan-European online
car retailer offering three easy ways to buy a car - OneSwoop Now,
OneSwoop Custom and OneSwoop Express. The company specialises in a no
haggle, no hassle service - delivering both custom and pre-configured cars
directly to customers at up to 25 per cent off UK retail prices in as
little as three weeks.
OneSwoop.com is backed by a number of prestigious financial and strategic
investors from Europe and the US, including BP, Credit Suisse and Atlas
Venture. It numbers amongst its partners such respected organisations as
Fortis Bank, Marks & Spencer, SGS and Transcars (STVA).
OneSwoop.com's "Most Wanted" Cars in November 2000
1. Volkswagen Golf 1.9 GT TDI PD (5 door)
2. Audi TT Coupe 1.8 T Quattro (225 bhp)
3. Volkswagen Golf 1.9 GT TDI PD (3 door)
4. Volkswagen Golf 1.6 SE
5. BMW 330Ci cabriolet
6. Volkswagen Golf 1.9 SE TDI
7. Volkswagen Golf 1.8T GTI
8. BMW 318i SE saloon
9. BMW 330Ci coupe
10. Ford Focus 1.6 Zetec
11. Mercedes C180 Classic
12. Mercedes C200K Elegance
13. Saab 9-3 SE 2.2 TID
14. Toyota Rav4 VX
15. Volkwagen Beetle 1.6
16. Ford Galaxy Ghia 1.9 TDI Auto 115 MPV
17. BMW 320Ci Cabriolet
18. Land Rover Discovery ES TD5
19. Volkswagen Golf 1.6 S.
20. Volkswagen Golf 2.8 V6 4Motion
For further info:
Matt Ward/Lena Ahmed
Tel: 01753 790 700
Tel: 020 8222 0800
Fax: 020 8222 0888
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