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Cable & Wireless, the global communications group, today (15th December
2000) announced the acquisition of Hyperlink Interactive Ltd, one of the
largest independent full service agencies in the UK offering end to end
digital e-commerce solutions in the business to business (b2b)

Hyperlink Interactive Ltd offers award winning web development, design,
consultancy, value-added hosting and support services to a range of blue
chip and dot com clients. With almost 100 employees, of which a
significant proportion are Internet specialists, the company has pioneered
many developments, including some of the UK's first multi-functional
e-commerce sites, the integration of tailored Internet products into
existing mainframe infrastructure and added value hosting to clients.

Hyperlink Interactive Ltd has built much of its existing business from
large traditional companies and well-funded dot com businesses operating
in the b2b sector. The business of Hyperlink Interactive Ltd was recently
de-merged from, and represented a substantial part of, the business of
Hyperlink Plc. Hyperlink Plc was recently ranked as Britain's fastest
growing company, where the Internet is important to business, in the
'Sunday Times Virgin Atlantic Fast Track 100' survey of 3rd December 2000.

Peter Green, President, UK and Ireland, Cable & Wireless, said: "This
acquisition will contribute to Cable & Wireless' plans to lead in the
global provision of end to end IP services to business customers and moves
us significantly up the value chain."

Hyperlink Interactive Ltd's core capabilities include:

· Development - it developed some of the first e-commerce sites and built
one of the first and biggest MP3 (digitally downloadable music) sites in

· Design - Winner of the 'Direct Response Smart Awards' E-Commerce and
Grand Prix categories. Highly commended in 'Best Use of the Internet for
Customer Communications (b2b)', 'The Marketing Awards - Connections 2000'

· Web/e-commerce consultancy and support

· Managed web-hosting

Tim Jenner, Managing Director, Hyperlink Interactive Ltd said: "Our
philosophy is to successfully build and develop Web sites that provide
good returns on investment for our clients. We are already ideally
positioned to take full advantage of emerging technologies and through
Cable & Wireless we can rapidly extend our capabilities and bring our
expertise to a far larger customer base."

Hyperlink Interactive Ltd is the latest in a string of leading edge
Internet acquisitions by Cable & Wireless and brings to 26, the number of
Systems and Data Network Integrators and Internet Service Providers that
Cable & Wireless have acquired, across Europe, in the last two years.

Hyperlink Interactive Ltd

Location - UK, London

Business focus - Full service Web agency

Active since - 1994

Ownership - Private limited company

Managing Director - Tim Jenner

Products and services - Web design, development, consultancy, hosting and

Net asset value - £1.156m (from November 2000 Management accounts)

Customers - Blue chips including retail, media, publishing, finance, legal
and public sectors and dot coms

Employees - 98

About Cable & Wireless

Cable & Wireless is a major global telecommunications business with
revenue of over £9 billion (US$14 billion) in the year to 31 March 2000
and customers in 70 countries. Its operations around the world offer a
full range of telecommunications services. Cable & Wireless' focus for
future growth is on IP (Internet protocol) and data services and solutions
for business customers. It is developing advanced IP networks and
value-added services in the US, Europe and the Asia-Pacific region in
support of this strategy. With the capability of its global IP
infrastructure and its strength in key markets, Cable & Wireless holds a
unique position in terms of global coverage and services to business
customers. For more information about Cable & Wireless, go to.

Cable & Wireless and the Globe Device are registered trademarks of Cable
and Wireless plc.

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