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18 December 2000 - Lost Wax, a European software development company, has appointed Rodney Hornstein, Chairman, Alphameric plc, as non-executive Director. Rodney brings wide experience of building and running both successful publicly listed and private technology companies to the Lost Wax management team.

"Rodney has extensive experience as Chairman and Chief Executive of publicly listed technology companies," said Tom Ilube, CEO, Lost Wax. "This, combined with his proven track record of building significant and sustainable shareholder value within technology companies, will be invaluable to the Lost Wax board and executive team."

Rodney Hornstein joined Alphameric plc in 1990 as Chief Executive Officer, moving to the role of Non-Executive Chairman in April 1996. As a senior executive with extensive knowledge and experience in general management, Rodney Hornstein has been involved with the information technology industry since 1958. Previous roles include Marketing Director of ICL and Chairman and Managing Director of Gestetner International.

"It is exciting to discover an innovative company such as Lost Wax - their vision of the role of agent technology in e-commerce is compelling. I’m looking forward to helping them realise their expansion plans across Europe" said Rodney Hornstein.

About Lost Wax

Lost Wax is one of Europe's most innovative software development companies. Lost Wax’s proprietary agent-based software solutions for intelligent e-commerce are critical to the future success of online trading in the new digital economy.

Lost Wax offers a world leading internet-based Application Service Provider (ASP) solution based upon its B2B e-Commerce Platform and has a well established and experienced e-Services division which develops bespoke, business critical, e-commerce solutions.

Lost Wax has a four-year track record of developing e-commerce solutions, creating significant value for clients by giving them early mover advantage in their chosen market. Customers include Baltic Exchange, Eurobenefits, Egg, Moneyextra,, Sony, Psion and Orange.

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Sarah Auckland,


020 7386 9242,

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