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Nearly 70% of UK consumers do not trust the claims of insurance brokers, according to new research carried out on behalf of insurancevillage, a new insurance broker, offering an online and telephone service where people can actually see all the full range of quotes on offer and compare them.

The NOP survey revealed that 69% of respondents did not believe that they were given the lowest quote first time so they had to waste time searching for another quote. Also 86% stated that they would like to see all the quotes on offer before choosing one, yet this is a service rarely offered by major insurance companies or brokers.

insurancevillage, launched this week, promises to give people the widest choice of insurance quotes available, when looking for cover, and to display all quotes online at . Customers enquiring by telephone, on 08700 500550, will have the top five quotes offered to them then and there, with a full print out of options available by post, putting the control firmly in their hands.

insurancevillage Managing Director, Steve Arthington, whose brainchild the new company is, says:
"There is a huge amount of mistrust in the industry, people are not confident that they are getting the best deal. And they are right to question this, as many brokers are in fact offering a very limited range of quotes. We’re putting genuine choice into the hands of the customer, by offering, for instance, up to 50 options on car insurance and by allowing the customer to view quotes on-line and get insured there and then.

"insurancevillage allows people to be their own virtual broker; they can see all the options available and pick the best deal, there is no longer any need for uncertainty or time spent ringing round searching for better quotes."

insurancevillage is initially offering motor, motorcycle, travel, boat, caravan, house and property insurance via the website and many more insurance products by phone. The company’s website, at, not only offers enormous choice but also helps to save the customer time. Once a customer has entered their details - the lengthiest part of the process - they are stored, cutting down on the time spent on future enquiries.

The NOP survey commissioned by insurancevillage revealed that time spent searching for insurance quotes is a major concern for many people, with more than a third (35%) of those questioned stating that getting a quote took too long. Arthington comments:

"Having all of the information available on line and being able to get an immediate quote undoubtedly saves people time. However, I would want to remind people that buying insurance is a serious business. The customer needs to be certain that the insurer has all the facts in order to get the right quote.

"Some systems only ask a few questions or presume that most enquirors have no convictions, claims or medical disabilities to declare and, as a result, may not be giving people a deal that will adequately cover them.

"With insurancevillage, answering our questions may take a little time initially but the information is only required once, as the details are stored and can be used to obtain other quotes, so in the long run you’re saving time."

And the fear of being inadequately covered is a worry for some, with 39% not entirely confident that they were covered by the deal they were offered.

The company has fully trained insurance advisors answering calls and giving advice, as people require it. People who log on and are not sure which quote is the best for them can call up and get advice. Quotes and cover are available 24 hours a day, seven days a week.

Note to editors:

For further information please contact Suzanne Orsler/Helen Tomkins, McCann-Erickson Public Relations on 01564 778811 or e mail

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