London, 20 December 2000 - NetValue, the European leader in Internet measurement and behaviour, has renewed its contract with Freeserve, the UK’s largest Internet Service Provider, for a second consecutive year. The agreement with Freeserve includes full access to NetValue Online, the online Internet analysis service, and NetValue Ad-Impact, the recently launched online advertising tool.
NetValue’s technology, NetMeter, is unique in the marketplace as it measures and reports on all Internet protocols : web, email, e-commerce, secure connections, instant messaging, chat and FTP. Freeserve will use NetValue data to understand how Internet users behave online, which websites they visit and how long they spend online. NetValue Ad-Impact will enable the Internet Service Provider to understand who is seeing their advertising, which websites are most effective for online advertising, and which sites are most valuable for forging future partnerships.
Commenting on this agreement, Alki Manias, VP Sales Europe said, "We are delighted that Freeserve has chosen NetValue for another year. I believe that the depth of our data, and our ability to measure and report on all Internet protocols, will continue to give Freeserve real advantage in an ever-competitive marketplace."
"We are extremely happy to renew our contract with NetValue", said Sarah Carpenter, Chief Strategy Officer of Freeserve. "Their unique insight into online user behaviour provides Freeserve with an understanding of Internet users in the UK, and how they behave online. This information is valuable for strategic planning purposes and for pre and post-campaign analysis".
NetValue is the European leader in Internet research, effectively measuring home Internet activity and behaviour online by way of panels. NetValue currently has operations in the UK, France, Germany, Sweden, Spain, Denmark, US, Mexico, Hong Kong, Singapore, Korea, China and Taiwan.
UK clients include Freeserve, MSN, Yahoo!, Excite, Lycos, LineOne, BSkyB, QXL, NTL, ZDNet, Nationwide, Cadbury, buy.com, Argos, StreetsOnline, Salomon Smith Barney, Morgan Stanley Dean Witter, BNP Paribas, AKQA and Profero.
Freeserve is the UK’s leading portal with an integrated offering of UK-focused content, e-commerce and services and free Internet access. As at 11 November 2000 Freeserve had 2.091 million active registered accounts and in August 2000 recorded 186.2 million page impressions.
Freeserve was launched in September 1998 as a part of Dixons, Europe’s leading consumer electronics retailer. Freeserve distributes its access through Dixons’ network of over 1,000 Dixons, Currys, PC World and The Link stores plus gameplay stores.
Jannie Cahill, Marketing Manager
Tel: 020 7479 5761
James Sherwood or Joshua Van Raalte
Le Fevre Communications
Tel: 020 7563 6400
This press release was distributed by ResponseSource Press Release Wire on behalf of NetValue in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.