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* Internet users now three times more active than last year

* Women users now four times more active than last year

* Good month for amazon.co.uk, woolworths.co.uk, and etoys.co.uk

* 800,000 users have visited an e-greetings web site


London, 21 December 2000 - More than five million Internet users made a secure connection on an etailing site in November 2000, an increase of over 3.25 million users since November 1999. The most dramatic increase is with female users, with 1.78 million women making a secure connection, almost four times higher than at the same time last year.

Secure connections is the most accurate indicator of e-commerce transactions, as it provides a reliable metric of users going onto a secure area of a website (and therefore converting a visit into an actual purchase, or online banking).

Pre-christmas figures for Internet use in the UK reveal that:

* The number of Internet users in November was 10,781,000, up by over 600,000 since October

* Over five million Internet users made a secure connection on an e-commerce website, up from 1.8 million at the same time last year

* Amazon.co.uk had its best month to date this year, with 15.1 per cent of all home Internet users, or 1,627,931 unique users, visiting the etailing website

* Woolworth’s co.uk entered the rankings for the first time

* Etoys.co.uk was the most visited games and toys website, with over 370,000 unique visitors

* More than 800,000 people sent an "e-greeting" - an email Christmas card


Top 10 secure connection sites

Barclays was the most visited website with a secure connection in November. This will come as good news for the high street bank, which experienced problems with security on their website earlier this year. 500,000 unique visitors made a secure connection on the site, staying for an average of 22.9 minutes. Six of the top secure websites are financial, evidence that Internet users are becoming increasingly confident with carrying out financial transactions online, and not worried about the security issue. More than 460,000 users made a secure connection on amazon.co.uk, and more than 190,000 on tesco.com.

Top games and toys websites

Etoys.co.uk was the most visited games and toys website, with 377,335 unique visitors. Users stayed on the website for an average of 16.5 minutes in November. Etoys beat other UK toys websites, toysrus.co.uk which had 269,525 unique visitors, and toyzone.co.uk which had 150,934.


E-cards

In the run-up to Christmas, 7.5 per cent of Internet users visited an e-greeting website. Actual visitors numbered 808,000, an increase of more than 190,000 since October. Bluemountain, part of the Excite group, was the most visited e-card website, followed closely by americangreetings.com.


Notes:

Press contacts

Jannie Cahill, Marketing Manager

Tel: 020 7479 5761

M : 07956 873939

Email: jannie@netvalue.com


James Sherwood

Le Fevre Communications

020 7563 6400

Email: netvalue@lefevre.co.uk


About NetValue

NetValue is the European leader in Internet research, effectively measuring home Internet activity and behaviour online by way of panels. NetValue currently has operations in the UK, France, Germany, Sweden, Spain, Denmark, US, Mexico, Hong Kong, Singapore, Korea, China and Taiwan.

UK clients include Freeserve, MSN, Yahoo!, Excite, Lycos, LineOne, BSkyB, QXL, NTL, ZDNet, Nationwide, Cadbury, buy.com, Argos, StreetsOnline, Salomon Smith Barney, Morgan Stanley Dean Witter, BNP Paribas, AKQA and Profero.

For more information, please visit: http://www.netvalue.com


Methodology

Panels are recruited by Taylor Nelson Sofres on an exclusive and global basis, allowing for seamless international reporting. An establishment survey quantifies and profiles the number of Internet users in each country. The survey gathers both Internet related data (e.g. level of Internet penetration, main ISP used, how long the household has been connected etc.), as well as demographic and socio-economic data. Using an identical process for all countries involved, TNS determines the characteristics of the Internet user population through weekly telephone interviews. In the UK, 27,000 interviews are carried out annually.

For more information, please visit: http://www.netvalue.com


Definitions

Days connected

The day starts at 0 hours 0 minutes, and ends at 23 hours 59 minutes and 59 seconds in the local time of the Internet user

Domains

Are defined as a group of Web pages under the same name (i.e. Yahoo.co.uk comprises one domain)

Email

Email monitored is email that allows the Internet user to return messages via POP3 or SMTP protocols

Internet user

A NetValue Internet user is an individual who has connected to the Internet at least once during the reference period

Overall Ranking

Is determined by the mathematical average of the reach, number of days connected to the site per Internet user, unique and total pages viewed, time spent and user-sessions per Internet user. Sessions include all Web connections of more than 10 minutes

Properties

A coherent group of pages and domains 51% or more owned by the same company (i.e. ‘Yahoo’ comprises all Yahoo domains : yahoo.com, yahoo.co.uk, yahoo.de etc)

Reach

Reach is the percentage of unique visitors who visited a particular site at least once in the month

Secure connections

Secure connections, such as SSL, are used to ensure the confidentiality of information exchanged, in particular :

- when entering and transmitting credit card information

- when accessing online bank accounts

- when trading online

Time connected

Length of time (in minutes or hours) spent by an Internet user on pages from a domain or property

This press release was distributed by ResponseSource Press Release Wire on behalf of NetValue in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.