Visitor traffic from search engines to Harrods Estates’ web site - www.harrodsestates.com - has been increased by 10% in one month by on-line promotion specialist Receptional.com
Harrods Estates is well-known in the UK for providing luxury apartments with additional facilities such as on site gymnasiums, concierge and security services. The challenge accepted by Receptional.com was to raise the agency’s international profile via its web site.
Receptional.com used a mirror site with a different URL (web site address) and tailored this to reflect the key words that searchers for high-quality residential accommodation might type. The mirror site looks identical to the main site but bears the name www.london-realtor.net - realtor being a word commonly used outside the UK. Using a variety of techniques to accommodate the requirements of search engines, Receptional.com has created different pages to attract web site traffic for a range of key word searches and these have been submitted by hand to all major search engines.
The mirror site is monitored by sophisticated tracking software designed to record specific details of visitors and their passage through the site. Harrods Estates can see on-line and in real-time the visitor sessions and can measure accurately the efficacy of Receptional.com’s efforts. The tracking software gathers, among many other statistics, the frequency of keywords used in searches as well as details of points of entry, referring URLs with dates and times. This information is used by Receptional.com to refine further page optimisation before repeat search engine submission.
"We are delighted with the 10% boost in visitor traffic in the first month," says Fiona Holland IT co-ordinator of Harrods Estates, "particularly as we anticipated we would have to wait much longer for any appreciable upturn in the figures."
"Receptional.com has correctly identified the actual words which our visitors use to find the site and used these to best advantage. We confidently expect to see an even greater increase in on-line visitors in the next few months."
Receptional.com caters for the growing number of companies whose web site traffic fails to meet expectations. The company offers a portfolio of internet marketing services to maximise and monitor web site traffic.
NOTE FOR EDITORS:
A picture of one of Harrods Estates’ properties is available in digital (bmp) format on request.
For information about SERVICES please contact:
Dixon Jones at Receptional.com
Tel: 01525 715520
Fax: 0870 121 3846
For PRESS enquiries please contact:
Sue Malleson at Taurus Public Relations
Tel: 01908 265774
Fax: 01908 265795
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