NORTHERN ELECTRIC RETAIL SPEEDS TO MARKET WITH PROGRESS’S WEBSPEED E-COMMERCE FRAMEWORK Tuesday 9 January 2001 PDF Print http://www.pluggedin.co.uk Northern Electric Retail, the 40-shop electrical retailer, took advantage of Progress Software professional services to launch e-shopping within a five month timescale. Their fully functional ‘e-tail’ application includes an online catalogue, shopping basket and integrated credit card processing facility. The system also integrates to the back-office order processing system for price and availability information and order fulfilment. The success and speed of the project was down to a tight collaborative approach between Northern Electric and Progress, who developed the application using an e-commerce framework in WebSpeed running on a Progress engine. The e-shop solution was developed using a pre-built template in WebSpeed, Progress’s integrated development environment for building and deploying highly scalable, e-business applications that process large volumes of transactions. The template provided basic e-commerce functionality, which was then customised to Northern Electric’s individual requirements. This reduced the amount of front-end coding, cut development costs and time to market, and yet delivered a fully functional, individually tailored e-business solution that integrates with existing systems. Progress recommended a specialist company, FrontEnd, to design the look and feel and ‘ergonomics’ of the site for maximum consumer-appeal. Customers transact via WebSpeed running on an NT4 webserver linking into the Progress back-office database holding stock, pricing and delivery details. Robustness was a high priority so that the web site can operate independently of the back-office system should the link fail and/or when the shops are closed. Gary Boyd, Financial Controller for Northern Electric Retail explains: "Unlike our shops, the web will be open 24/7 and there will be times when the back-office system will be updating stock from the stores or the link may fail. At such times it is essential the web site continues to operate." Progress consultants designed the system to operate independently and batch update from the back-office as soon as the link is restored. Marketing of the new site has been deliberately low-key and sales were initially slow but are gathering pace. Boyd is confident in the potential of the site: "Once we are happy we can service the demand, we will start running on-line loyalty schemes such as emailing customers electronic coded vouchers which they can redeem on-line or authenticate in-store. The site offers a wealth of such marketing schemes at minimal cost and with a fast pay-back. We envisage 20 per cent of our business will be conducted on-line within five years." About Progress Software Progress Software Corporation (NASDAQ: PRGS) is a global supplier of software products and services for developing, deploying and managing business applications moving to the internet. Products include messaging servers, application servers, databases, application development and management tools. More than 2000 application service providers (ASPs) and independent software vendors (ISVs) supply over $5 billion worth of Progress®-based applications and related services, each year. Customers in over 10,000 organisations across 100 countries worldwide, including 60% of Fortune 100 companies rely on Progress products. For more information, visit http://www.progress.com Progress and WebSpeed are registered trademarks of Progress Software Corporation. All other trademarks contained herein are the property of their respective owners. For further information please contact Claire Weanie, Progress Software - UK T: 44 (0)1753 216300 F: 44 (0)1753 216301. Press enquiries to: Salli Roskilly, Saffron Communications. T: 44 (0)1763 208708 F: 44 (0)1763 208813 E: email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of Saffron Communications (Hertfordshire) in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.