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Madrid, 9 January 2001.

MyAlert strengthens its leadership position by building on its round of financing that closed in July 2000.

Endesa Net Factory, the company that consolidates Endesa’s new technology operations, has acquired two per cent of the capital of MyAlert, the world’s first mobile commerce portal.

Through the agreement, Endesa reinforces its position in mobile Internet, while MyAlert broadens its capital base and benefits from a new partner with which it can develop projects.

Ignacio Antoñanzas, Director General of Endesa Net Factory, said: "Our close relationship with MyAlert will enable us to significantly increase our knowledge of mobile commerce and wireless technologies, whilst strengthening existing initiatives with new business channels."

Jorge Mata, Chief Executive of MyAlert, added: "We are very satisfied that a company the size of Endesa is joining us as a valued partner. It is further proof of the considerable success that MyAlert has enjoyed."

MyAlert is the world’s first m-commerce portal. Based in Spain and with a strong global presence, the company has integrated the Internet with the mobile telephone to provide a leading global alert service.

Using one-to-one technology, MyAlert delivers personalised services to mobile phones, for example enabling users to make purchases and transact with any telephone equipped with GSM or WAP.

MyAlert is also an application service provider (ASP) and predicts that more than 60% of its revenues will come from ASP-related activities. Consistent with this strategic direction, the company recently acquired 25% of Future 121, the Finnish leader in wireless technology, for 500 million pesetas.


MyAlert was founded in 1999 by Jorge Mata and has 120 professionals in offices in Madrid, Miami, London, Munich, Milan and Paris. It currently has more than 1.7 million users and, by the end of 2001, expects that number to more than double to four million. In July 2000 MyAlert closed its second round of financing (50 million Euros) one of the most successful in Europe. Investors in the second round include Nomura, Brokat, 3i, Broadvision, BBVA, BSCH and Europa Press.

Endesa Net Factory, formed in March 2000, groups together Endesa’s new technology activities. Among its most important objectives are the promotion and development of electronic commerce initiatives, which are leveraged throughout the group’s tangible and intangible assets, as well as the investment in new technologies that strengthen the value of existing networks. Endesa Net Factory has a budget of 400 million Euros through 2004. The company has initiated important projects such as:

- Pioneering B2B company in Spain that promotes electronic commerce activities between buyers and sellers. is integrated in the global trading Web that Commerce One has established and in five months of business it has generated some 80.000 million pesetas.

- Vertical portal (B2C) directed at individuals, offering information, contacts and services related to all aspects of housing, making it possible to contract online a large number of these services (mortgages, multirisk home and life insurance, moving, the initiation of services such as gas and electric, maintenance and repair professionals, alarm installation, purchase of movie and theater tickets, etc.). Users can also receive comparative and personalized offers tailored to the specific needs of each client. estimates that it will reach one million users by 2005, in addition to approximately 40 million web site visits monthly. In early 2001, will launch a new Internet portal that provides purchasing and other services to small and medium sized Spanish businesses.

In addition, Endesa Net Factory analyses the viability of voice and data transmission through electric networks, or "Powerline Communications". This will permit the company to offer services to domestic clients and to small and medium sized businesses, opening up opportunities to provide added value to current clients that are interconnected through Endesa’s electric networks.

To facilitate this strategy, Endesa Net Factory has purchased part of DS2, the company that produces solutions that presently reach speeds greater than 10Mbit/s and are expected in the future to permit speeds of up to 50 Mbit/s.

For further information please contact: Nick Tennant PR21, 0207 468 3514.

This press release was distributed by ResponseSource Press Release Wire on behalf of PR21 UK in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit