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Because that’s where the talent is - and it’s cheaper, too!

Economic growth has left UK businesses scrambling for new tech hires, but another crunch is coming in the critical customer relationship management function, say eCRM experts at CustomerAsset - and that’s one reason why many more companies are looking to outsource the function to India.

"India is emerging as the world’s most attractive location for eCRM due to the abundance of highly educated, English-speaking recruits, a tremendous work ethic and the relatively low costs of operations," explains Matthew Vallance, GM for CustomerAsset in the UK a global eCRM (electronic customer relationship management) company.

Matthew is available for interview to discuss:

· Why key eCRM functions like call centres, email/web help desks and data mining are being outsourced effectively to offshore locations - and how issues like accent, business culture and consumer attitudes are addressed.

· Why India is suddenly the hot market for outsourced eCRM talent - and why many UK companies and strategy consultants have trouble tapping into it.

· Why the potential of eCRM outsourcing in markets like India is enormous - and how it can help the UK economy to grow.

Matthew can also address:

· Data mining of customer data

· eCRM strategy issues

· Database management

CustomerAsset is a global eCRM company providing customer interaction and database management services to businesses in the UK, US and India. Headquartered in Bangalore, India, is funded by eVenturesIndia, a joint venture between SOFTBANK, epartners (News Corporation subsidiary) and P K Mittal (Ispat Group). CustomerAsset’s services run the entire gamut of the eCRM spectrum including inbound and outbound customer interaction management, data mining, campaign planning and fulfillment.

For more information please contact:

Holly James

+44 (0) 20 8323 8028

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