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- elata further strengthens commercial team with high profile appointment -


UK, January 10, 2001 - elata plc, a UK based software company specialising in the control and distribution of applications and information to a range of wired or wireless devices, today announced the appointment of Kevin Dixon as the company's sales and business development director.

Dixon will spearhead the sales and business development team for elata's information management solution, elata senses. The software is highly scalable, Java-based and platform independent and is targeted at the mobile operator, service provider and enterprise markets. elata senses enables the automatic distribution, installation or removal of almost any type of information and application to any user, irrespective of the device they are using or their location.

Dixon joins elata after twenty years with Ericsson, where he held a variety of senior management positions, the most recent as business manager for IP Technologies within the enterprise division. During his time with Ericsson, Dixon led a number of new business sales teams focusing on voice and data convergence, mobile intranet and video streaming solutions, and was involved in the creation and implementation of end-to-end solutions for the enterprise market.

"The key to success in this fast changing environment is market awareness and differentiation. The elata senses information management solution is a unique value proposition and the level of functionality and scalability of the platform clearly plugs a
gap in the market." said Dixon.

"We are currently speaking with a number of interested multi-national corporates and we intend to develop strategic channel partnerships to deliver the platform, to both enterprises and service providers. In addition, the elata senses proposition to the 3G operators is invaluable, and we are currently negotiating with a number of key players. It's an exciting time ahead and I'm looking forward to working with the team at elata to take elata senses to market."

Gavin Freed, CEO of elata, said: "Kevin joins elata at a very important point in our development. We are now talking to some of the most influential technology enterprises
and telcos in the world and the experience he has gained in the industry
over the past twenty years will be invaluable to us."


About elata

elata plc is a software development company specialising in Java technology-based solutions. elata's flagship technology, elata senses, is a platform independent framework providing a unique mechanism for the automatic distribution, installation and removal of almost any type of information or application, including documents, video and data, without any user intervention. elata senses is also function rich, fully scaleable, network independent and 3G GPRS/UMTS ready. elata was one of the first companies in the world to become a Java licensee and was the first company, apart from Sun Microsystems, to port the JavaOS operating system to a new processor architecture. elata developed the world's first commercial product based on Sun's Jini and JavaSpaces technology and in 1998, elata was awarded a European IT Award for the development of the world's first mobile network computer.

Please visit: http://www.elata.com for further information.


For further press information, please contact:

Emma Bickerdike

elata plc

Marketing Communications Manager

Tel: + 44 (0) 1202 714386

Fax: + 44(0) 1202 714429

email: emma.bickerdike@elata.com


Andrew Durkin

Mustard PR

Tel: +44 (0) 1753 889100

Fax: +44 (0) 1753 889101

email: andrew@mustardpr.com

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