- Global Media USA, the international sales operation of VNU Business Publishing Europe, is to represent the Ziff Davis Media's worldwide portfolio of magazines positioning it as one of the world's leading international IT magazine sales operations.
- Commencing January 1st 2001 Global Media US will represent Ziff Davis Media's worldwide portfolio to clients in the US and Asia
- Global Media expands with the opening of sales operations in Taiwan and New York
VNU Business Publishing Europe (VNU BPE) - a division of VNU, a leading international media and information company - has reached an agreement for Global Media US to represent Ziff Davis Media's worldwide portfolio of technology publications to international clients seeking worldwide advertising opportunities in the US and Asia. This announcement follows the company's purchase of Ziff Davis's European magazines in UK, France and Germany in August 2000. This relationship between Ziff Davis and Global Media allows each organization to leverage its strengths. As part of the arrangement, Global Media US will invest in a sales operation in Taiwan to service the Asian markets representing Ziff Davis Media's worldwide portfolio, and strengthen its position in the US by opening a New York office, working closely with Ziff Davis Media's sales teams in the U.S.
VNU BPE recently made Global Media an autonomous division within VNU BPE as part of its increased focus on international sales and European research services. Now Global Media is entirely responsible for VNU BPE's international sales efforts in Europe, the US and Asia, and for European Research programs.
Ruud Bakker, Chairman and CEO of VNU Business Publishing Europe, says: "VNU BPE will continue to grow its increasingly important international business and optimize synergies for both Global Media and Ziff Davis Media. This is part of our continued focus on developing new areas of our business and on providing challenging development opportunities for our key staff."
Ian Bedwell, CEO Global Media says:¨This combined portfolio of technology publications in so many countries in the world is a truly powerful offering. Global Media's clients can accurately target all key decision makers within the specifying and buying chains across all IT audiences: from the home user through the expert user and SMB, Enterprise and channel marketplaces. All this, combined with our investment in research makes ours a true value proposition."
"This enhanced business relationship between Ziff Davis Media, a leading U.S. technology publisher, and VNU BPE, a leading international technology publisher, presents a win-win opportunity for clients to efficiently and effectively reach the most influential technology decision makers worldwide," says Ziff Davis Media Chairman, President and Chief Executive Officer James D. Dunning, Jr.
"Through this deal, companies will now be able to advertise in one leading technology publication across markets or they can choose the most appropriate titles within individual markets," explains Al Perlman, President of Ziff Davis Media's Business Media Group. "We are pleased to offer this kind of flexibility to our clients," Perlman added.
VNU is one of the world's leading media and information companies and has leading market positions in marketing and media information, business information, directories, consumer information, as well as educational information. Worldwide, VNU employs approximately 16,000 people and has annual revenues of more than EUR 2.8 billion (1999).
About Ziff Davis Media Inc.
Ziff Davis Media Inc. http://www.ziffdavis.com
is the leading information authority for buying, using and experiencing technology and the Internet. It is the largest technology and Internet magazine publisher and the sixth largest magazine publisher in the United States. The company is also at the forefront in creating a new generation of consumer and business media that educate, entertain and empower people. In the U.S., Ziff Davis Media publishes 13 industry-leading consumer and business publications: PC Magazine, Ziff Davis SMART BUSINESS for the New Economy, Yahoo! Internet Life, FamilyPC, Expedia Travels, Electronic Gaming Monthly, Official U.S. PlayStation Magazine, Computer Gaming World, Expert Gamer, eWEEK, Inter@ctive Week, Sm@rt Partner and The Net Economy. Through a joint venture with International Data Group (IDG), the company also publishes Macworld. Other Ziff Davis Media business units include Ziff Davis Custom Media, which provides custom and contract media solutions within the technology industry; Ziff Davis Media Brand Development, which manages brand development and licensing; eTesting Labs which provide state of the art Internet and technology testing; and Ziff Davis Internet, an Internet-related development group. The company also produces conferences, seminars and Webcasts.
About Global Media
Global Media http://www.globalreps.com
helps its clients manage global advertising with one call while maximizing budgets through central global buys. Through Global Media clients can effectively market products and services with better targeting and less waste and therefore maximize global sales opportunities.
Global Media represents over 100 titles worldwide, and is continually expanding. Publications include flagship titles such as Computing, Computer Reseller News, Computable, and Network News. Through Global Media, advertisers can access the entire spectrum of IT users, resellers and decision-makers, in both the professional and non-professional markets.
Global Media Europe represents VNU BPE, one of Europe's leading IT publishers, and other publishers worldwide. In the US, Global Media also provides exclusive US representation to publishers of business and technology periodicals in Asia, Europe, Israel, the Middle East and Latin America.
For more information, contact:
+44 20 7224 4554
Global Media Europe
Tel: +44 20 7316 9638
Ziff Davis Media
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