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Brian Earle aims to provide an interface between Bricks and Mortar
companies and the sins of the new economy


Envisional, the UK-based Internet infrastructure technology specialist,
today announced that it had appointed as its new CEO Brian Earle, formerly
VP of Global Business Development with US-based publishing conglomerate
Thomson Corporation. Earle, 47, aims to drive Envisional's global growth,
particularly in the US where he has been living and working for the last
six years. Earle brings to Envisional substantial global leadership
experience, business development expertise, proven ability to scale
fast-growth businesses and extensive contacts within funding and
investment circles. As a result of the appointment, existing CEO Ben
Coppin will take on a new role as Chief Operating Officer.

Of the appointment of Earle, Coppin said, "We interviewed a number of
candidates but it was clear to all of us from the start that Brian was the
man we wanted for the job. His credentials are perfect and it was obvious
that the chemistry between Brian and the rest of the team at Envisional
was absolutely right. We are very confident that we are putting the
continued growth, and particularly our expansion into overseas markets
such as the US, in the very best of hands."

Earle has been working for Thomson Publishing, a $7 billion turnover
company listed on the Toronto stock exchange, for the past three years.
His primary responsibilities there were to do with identifying and
managing acquisitions. Prior to that he spent three years as CEO and
President of Silver Platter, a global leader in providing integrated
database collections in electronic form, where he professionalised the
management and grew turnover from $20 million to $70 million. Prior to
that he had spent 17 years with UK information specialists ICC Group Plc,
starting out as a programmer and eventually becoming managing director.

Said Earle, "I believe that the real electronic business growth for 2001
will be in the Internet support arena: Envisional provides technology that
protects intellectual property on the Internet and is ideally positioned
to benefit from this growth. The Envisional client list features some of
the world's top companies, all of which have an absolute need for our
ability to provide an interface between old economy companies and the sins
of the new economy. It was also clear to me during the recruitment process
that the superb strength of Envisional's technology allied with their
ideas will allow us to rapidly penetrate many new markets."

Earle continued, "I greatly enjoyed my time with Thomson Publishing, but I
missed the challenge of working with great technical skills to scale a
fast-growth company. The challenges are considerable - particularly in
growing the business in the US, which will be the benchmark of my success
at the company - but well within our reach. The people here are first-rate
and we have all the right ingredients to take advantage of the huge
opportunities that lie before us."

Earle was educated at Cambridge and Harvard Business school holding an MA
in Mathematics and Engineering.

About Envisional's Discovery Engine

Envisional uses an advanced, rules-based language to automate a discovery
process beyond the scope of human capability. It helps businesses find out
what is being said about them, their clients and competitors or a
particular field of research.

It aims to help organisations in three distinct ways:

Revenues - For content publishers, the Internet has enabled intellectual
property theft - of the spoken word, still and moving images and music -
on an almost unimaginable scale. The discovery engine identifies breaches
of intellectual copyright, enabling organisations to take appropriate
action.

Reputations - For global brands, the Internet is the world's biggest
rumour mill. Many of these rumours are generated by individuals with axes
to grind and are extremely damaging. Last year, a rumour started spreading
that KFC had created a GM chicken without a beak or feathers for use in
their restaurants. Some new example IFPI ??? If this kind of misinformation
is left unnoticed and unchecked, it can bring a company to its knees.

Research - the Internet is a vital source for those involved in research
of any kind. However, the thousands of different URLs being returned by
search engines for any query wastes huge amounts of a researcher's time
and money. They need to automate the drudgery of ploughing through these
URLs in order to improve their productivity.

Traditional search engines cannot provide any real precision in
information retrieval, making it difficult, expensive and time consuming
for organisations to address these problems. Envisional's Discovery Engine
technology addresses precisely these shortcomings.

Contact Details:

Iain Frazer-Halpin/Matthew Ward

Brodeur Worldwide

Tel: 01753 790 700

Email:

ifrazerh@uk.brodeur.com


mward@uk.brodeur.com

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