CMP to help make PR more accountable with the acquisition of PR Audit
London, 11 January 2001. CMP Europe Ltd. announced today the acquisition (1) of The Performance Rating Agency (PRA), specialists in editorial evaluation for the IT industry and suppliers of PR AUDiT, the product that evaluates the impact of companies PR campaigns.
PRA is a perfect fit to the hi tech sector focus of CMP, the business to business marketing services and information company, and this move broadens CMP's offering of marketing services. Plans are in place to extend the geographical reach of the service into Europe and also to cover the telecommunications and games markets.
PR AUDiT monitors the top 35 IT publications in the UK covering 75 000 technology articles, and provides its customers with an analysis of their editorial coverage in a comprehensive report. PR AUDiT’s reports, aimed at helping make companies’ spend on PR more effective, demonstrate which areas of a company’s PR activity need to be worked on and how well each company is performing. Crucially, this is compared with other companies to show whether PR is helping win the competitive battle.
In addition, PR AUDiT offers a wide range of services to IT companies, including journalist profiles, identification of hot topics and an assessment of a company's position compared to their competitors.
"The fit is extremely good, with both of us focused on providing information that helps companies grow their business, as well as saving them time and money", commented Linda Grant, Development Director, CMP Europe. "We have the support structures and resources to expand the service into our other key markets - and mainland Europe."
Richard Laven, MD, PRA said "CMP is the best partner for us. Our product complements CMP's IT portfolio and the acquisition will benefit the customers of both CMP and PR AUDiT. CMP's expansion plans mean that our customers will benefit from a greater range of services."
Over 60 IT companies currently use the PR AUDiT service. A key feature of the service is the speed in turnaround of analysis; the customer can expect feedback on their campaign within three weeks, allowing them to fine tune their PR. The information supplied enables the customer to plan and monitor PR campaigns in a more measured way.
Notes to Editors
(1) CMP has held a minority stake in the company since November 1999.
About CMP Europe Ltd.
CMP Europe Ltd is a leading provider of business to business marketing services and information to the hi-tech markets of IT, electronics and games. The expanding range of events, publications and on-line services benefit from CMP’s strong industry focus and, as part of CMP Media Inc, a unique global and regional reach.
CMP Europe was formerly the IT, electronics and games interests of Miller Freeman UK. Further information about CMP Europe can be found at http://www.cmp-europe.com
About CMP Media Inc.
CMP Media Inc. is the leading hi-tech media company providing essential information and marketing services to the entire technology spectrum - the builders, sellers and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Further information about CMP Media Inc. can be found at http://www.cmp.com
Online editions of the company's print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at http://www.CMPnet.com
CMP Media Inc. is part of United Business Media, formally United News & Media plc. Further information can be found at http://www.unitedbusinessmedia.com
For further information please contact:
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