OneSwoop strikes portal partnership with Btopenworld Monday 15 January 2001 PDF Print OneSwoop to provide content, commerce and communication for BTopenworld's 1.2 million customers, underlining the company's leadership of the online car retail market OneSwoop (www.oneswoop.com), the UK's leading online car retailer, today announced a 12-month partnership deal with BTopenworld, BT's mass market Internet business, to become the first new car retailer to feature on the automotive channel of the BTinternet (www.btinternet.com) and BTopenworld broadband (www.btopenworld.com) portals. The deal will give BTopenworld customers instant access to OneSwoop's extensive catalogue of models through a "virtual forecourt" on the Web site's automotive pages. Customers will be able to search the comprehensive range of models offered by OneSwoop, get updated news and view the latest special offers by selecting a link directly from the automotive channel on the BTinternet and the BTopenworld broadband web-sites. Customers will also be able to click on the 'Imports' and 'New and Used' buttons on the automotive pages and submit an online search form to find a car and quote that meets their specifications, from across the OneSwoop Now, Express and Custom services. Tom Buehlmann, marketing director, OneSwoop, said, "OneSwoop's partnership with a well known and trusted portal, like BT, highlights the company's pole position as the leading online car retailer. The deal further strengthens OneSwoop's long-term ability to compete with our online rivals and will considerably widen the company's potential customer base." "The deal sees the launch of OneSwoop's first 'virtual showroom', where car buyers can search the models on offer and compare our low prices from their portal for the first time," he continued. "Opening our 'virtual showroom' on a popular portal, like BTinternet, is the online equivalent of opening a car showroom on Oxford Street. The high number of subscribers surfing the portal's motoring content are like the consumers browsing shop-windows on the high street looking for the best quality at the most attractive price - exactly the type of consumers who will take advantage of savings of up to 20 per cent offered by OneSwoop." Buehlmann added, "The deal also gives us further opportunities to extend the scope of our innovative online marketing techniques. We can now tailor co-branded pages to sit on the portal and have a comprehensive package of communications opportunities to drive site traffic, from emails to registered users and home page promotions to banner advertising and pop ups." Starcom IP brokered the deal with BTopenworld on behalf of OneSwoop. Jez Groom, director of Starcom IP, said, "Today's announcement clearly demonstrates how e-partnerships can be realised, offering flexibility, accountability and a clear understanding of the market. This is the first of several deals for OneSwoop which will marry content, commerce and communication relationships that deliver measurable value." Stephen Brown, head of marketing BTinternet, said, "OneSwoop offers a solid breadth of services, customer service and low prices that meet our customers growing needs for online automotive solutions." The partnership is one of many ambitious new deals made by OneSwoop over the last few weeks, aimed at enhancing the usability of its web-site, broadening its offering and further improving levels of customer service. Other enhancements have included offering personal loans from Marks and Spencer Financial Services, providing car insurance through Auto Direct, and adding free one year AA breakdown cover on all cars sold. About OneSwoop: Launched in March 2000, OneSwoop is the leading pan-European online car retailer offering three easy ways to buy a car - OneSwoop Now, OneSwoop Custom and OneSwoop Select. The company specialises in a no haggle, no hassle service - delivering both custom and pre-configured cars directly to customers at up to 20 per cent off UK retail prices in as little as four weeks. OneSwoop is backed by a number of prestigious financial and strategic investors from Europe and the US, including BP, Credit Suisse and Atlas Venture. It numbers amongst its partners such respected organisations as Fortis Bank, Marks & Spencer, SGS and Transcars (STVA). About BTinternet: BTinternet is one the UK's leading internet service providers offering customers an excellent choice of great value payment options to suit their internet needs. For £9.99 per month, BTinternet SurfTime provides customers unmetered internet access every evening and all weekend, plus a daytime call rate of just 2p a minute*. Customers can also choose 'Pay-as-you-go', paying only for the time they surf at a competitive daytime call rate of 2p a minute* and an evening and weekend call rate of 1p a minute*. From January, BTinternet will also roll-out 'BTinternet Anytime' offering customers all day, everyday Internet access for £14.99 per month with no additional call charges. In addition, BTinternet offers customers hundreds of other services to support their online experience, including SpeechMail (charged at National Call rates), SMS messaging to their mobile phones, a WAP portal, regular promotions and more. BTinternet is one of the services offered by BTopenworld. *Minimum call charge 5p. About BTopenworld: BTopenworld is BT's new international mass market Internet business which is focused increasingly on broadband and mobile services. It brings in a single business BT's existing mass-market UK and international service providers (ISPs), portals and Open, BT's digital interactive television joint venture. The business is also responsible for Genie, Europe's major mobile portal and service provider. BTopenworld is responsible for the building of platforms, aggregation of content and the marketing of its services. BTopenworld is one of the largest ISP's in Europe and has joint venture businesses which include: LineOne; Open; Excite UK; Yu.com (Belgium); Arrakis (Spain); Inifinito (Italy); Mantra Online (India) and BT Looksmart. For Further Information: Matt Ward/Lena Ahmed Brodeur Worldwide Tel: 01753 790 700 Email: firstname.lastname@example.org Email: email@example.com Helen Leek OneSwoop Tel: 020 8222 0800 Email: firstname.lastname@example.org Felicity Campbell Band & Brown (for BTinternet) Tel: 020 7419 7000 Email: email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.