"does independent advice for end-users exist?
Once the centre of all knowledge, making good money by selling a wide range of products, the dealer of old could afford to give good advice to his customers. But the modern sales channel has changed"
"The cut-throat nature of selling products from such a huge number of manufacturers means that selling products becomes a weigh up between:
- ‘what do I get out of your choice to buy that product?’
- ‘how much money will it cost me to support the end user when they can’t make it work properly?"
explains Miles Powley, co-founder of ThePrinterDatabase.com.
So how do dealers decide what to offer and what advice to give? It comes down to 2 main points. How much grief do I expect to get after the sale, and which manufacturer is offering the greatest incentive to both me the salesperson and to the company to sell their products?
"The incentives are very different, but can get silly," Miles continues. "I have known during my time in the industry printer manufacturers offering £500 cash back to the dealer salesperson for selling a £1000 product. If a better product is being offered by another manufacturer but without the cash back which product would you sell"
Miles Powley is available for interview on:
- Independent advice - does it exist?
- Changes within the industry - the maze and the map
- Role of dealers within the printing industry - how it has evolved
- The selling chain for peripherals
For further information or to set up an interview, please contact:
Tel: 020 7731 6438
ThePrinterDatabase.com is a searchable database of 100’s of printer products with 100’s of fields per printer which are all searchable by the end user free of charge. Also 1000’s of links to reviews of products from magazines around the world. If they want information on the products they can download it or have it sent to them with print samples from the manufacturer there are lists of recommended dealers, technical glossaries links to all the manufacturer sites and free techsupport for the problems you cant find the answers to.
This press release was distributed by ResponseSource Press Release Wire on behalf of Katrina Wong in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.