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Digital Rights Management Specialist Builds On Success In UK By Setting Up Key European Partnership

London, 15th January 2000 - SealedMedia today announced the appointment of Coyotes, a preferred partner for delivery of complete, cross-media digital publishing solutions to the print publishing and record industries in the Netherlands.

Building on its success in the UK and America, the company - based in Beaconsfield - has taken its unique Digital Rights Management solution to the continent and cemented important partnerships with key European content integrators and publishers. The deal with Coyotes being the first of what the company sees as many in the coming months.

Merging together Coyotes’ existing expertise with SealedMedia’s cutting edge Digital Rights Management (DRM) technology - SoftSEAL - the solution consists of a flexible open rights management platform that enables content publishers to offer multimedia products over the Internet. Consumers can access a variety of formats, such as PDF, HTML, JPEG and streaming media types including MP3 and QuickTime. Based around the Internet, the SealedMedia service allows content consumers to roam between systems.
The solution offers publishers almost endless possibilities to generate revenues from the sale of digital content and build long-term relations with multiple customer groups.

SealedMedia separates the content from the rights to access it and uses Internet-based license servers to manage rights in real time. It is the first truly flexible service that securely packages information, images, software, music, and video for sale via the Internet.

"Our growth across Europe is accelerating through close relationships with companies like Coyotes," said Tim Hodder, International Sales Manager at SealedMedia. "They can bring technical services, business services and related products together to provide high quality results quickly to content owners who need to deliver revenue from their digital content"

This solution will create huge opportunities for publishers who want to play a role in the burgeoning digital market. Flexible real-time business models can be built and rebuilt in order to serve existing and new customers.

"Our solution will revolutionise the way business is done," said Edwin Elferink, Business Development Management of Coyotes. "By sealing up the content, companies in the record business and print and video industries now have the opportunity to serve their customers in new additional ways. It is now possible to create products and services that the content consumers really want, in the formats they want, and distributed in ways they want."

"Since the impact of the Internet on society, customers use and perceive entertainment at a rapid pace. The music industry faces a tremendous challenge to maintain its presence in a decreasing market fuelled by piracy," Added Edwin. "The solution that Coyotes offers provide huge opportunities for secure publishing in the new digital market to create a new customer experience. U2, Madonna, Britney Spears and David Bowie are examples of artists that already have taken steps to exploit these opportunities."

Through the management of the digital rights by securing the content, record companies are now able to directly strengthen the relationship between artists and their fan clubs by offering specific added value products. Something that dedicated fans would be happy to buy into.

In print publishing there are numerous possibilities to increase profitability by selling existing content in new ways. According to Edwin, "The way to apply digital rights protection is to view the complete content for a period of time, customisable by the publisher, without giving them the possibility of copying or abusing the content. This is a whole new way of doing business."

"Utilising the SealedMedia solution, Coyotes is able to offer the print publishing and record industries something that until now wasn’t possible, to be able to place valuable content online securely" commented Peter Kumik, MD EMEA SealedMedia. "Coyotes is an excellent example of a partnership with a solution provider who are now able to switch on a whole new business for them and their customers by using the SealedMedia service"

About Coyotes

Coyotes is an initiative from two independent new media companies and is completely dedicated to online distribution of digital content. Coyotes is based in Groningen and is founded in December 2000. Coyotes is preferred partner of SealedMedia.

About SealedMedia

SealedMedia, a global company headquartered in San Francisco, is the only company in the world with a complete and commercially viable all-media solution to meet the needs of the $300 billion eContent market. SealedMedia provides robust and persistent protection for multiple types of digital content, including text, images, and streaming audio and video. Online publishers can turn their content into cash with a simple toolkit that enables them to mix and match media types to create thousands of licenses for new products. The Company’s engineering group and European sales office is located in Beaconsfield, UK. The Americas are served from offices in Boston, Los Angeles and San Francisco, which also serves the Pacific Rim.

Editorial Contacts

Further information on SealedMedia - including interviews, reviews and photography - is available from Paul Wooding or Martin Brindley at MCC International.


Tim Hodder

Tel: +44 (01494)687200


Paul Wooding / Martin Brindley

Tel: + 44 (01962)888100

MCC International Ltd



Edwin Elferink

Tel: + 31 50 3601595


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