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WD’s 1394 A/V HD, Incorporating Technology Developed by Sony U.S. Research
Labs,
Designed to Further Enable Digital Consumer Electronics and In-Home
Networks

Western Digital Corporation demonstrated its IEEE-1394 audio/video hard
drive (A/V HD) technology at the Consumer Electronics Show (CES), January
6-9, 2001 at the Las Vegas Convention Centre.

Western Digital’s 1394 A/V HD is the first technology to deliver both
asynchronous and isochronous capabilities by using IEEE-1394 digital
interface technology developed by Sony’s Interconnect Architecture
Laboratory (IAL), one of the U.S. Research Laboratories of Sony
Electronics
Inc. The unique combination of these capabilities enables a rich set of
functionality for the future development of both a computer peripheral and
a
consumer entertainment product.

"The 1394 interface has seen increasing visibility in both PC and consumer
applications. Western Digital’s A/V hard drive is a clear example of a
device that uses 1394 to cross the narrowing line between these two
industries." said Scott Smyers, vice president of Sony’s San Jose,
Calif.-based Interconnect Architecture Laboratory.

The 1394 A/V HD technology enables simultaneous recording and playback of
MPEG2 video (high definition and standard definition), DV (Digital Video)
and audio streams, making it an ideal solution for delivering optimum
performance and ease-of-use for in-home networks, digital video recorders
and other digital consumer electronics. Implementing an embedded file
system to manage and control the streaming content also adds to the
capabilities and performance of the HD. This technology also includes the
"5C" DTCP copy protection technology in order to prevent the unauthorised
use of copy-protected content that the A/V HD might store.

"Industry insiders are carefully watching 1394-capable storage technology,
as they ready their digital product plans for 1394 interconnection," said
Robert A. Perry, director of marketing, Mitsubishi Digital Electronics
America, Inc. "It seems clear that 1394-capable digital A/V devices will
achieve critical mass very quickly, with 2001 being the formative year."

Several companies have realised the benefit that Western Digital’s 1394
A/V
HD technology brings to the consumer electronics market and will be
showcasing the product as part of their CES demonstrations. Among the
companies that will be utilising the technology in their demos are Keen
Personal Media (booth #24823), Texas Instruments (booth #2015), TeraLogic
(suite at the Mirage), VividLogic (#24937 - HAVi suite at the Four Seasons
Hotel) and Digital Harmony (booth #3747).

VividLogic, a leading supplier of IEEE-1394 and HAVi (Home Audio Video
interoperability) software, will display a sample home A/V network
demonstrating multi-device, multi-vendor interoperability using HAVi
software that includes Western Digital’s 1394 A/V HD technology. The demo
will showcase VividLogic’s FireBus IEEE-1394 and HAVi software which
allows
the 1394 A/V HD technology to have a graphical interface that runs on
other
devices such as digital TVs, set-top boxes and residential gateways in the
home network.

"The coupling of Western Digital’s A/V HD technology with VividLogic’s
HAVi
based FireBus technology will enable seamless interoperability for CE
devices within home networking infrastructures," said Shiva Patibanda,
chief
executive officer, VividLogic Inc. "This technology delivers an unmatched
ease-of-use for CE devices. The consumer simply connects the cables."

By implementing both HAVi technology and 1394 A/V HD technology digital
entertainment system OEMs will be able to easily develop applications and
systems that can stream content to and from other HAVi-enabled devices.

"There is a huge opportunity for this 1394 technology to benefit the
digital
CE devices and in-home networking infrastructures," said Samuel A.
Muscariello, senior director of marketing with Western Digital. "We see
components such as set-top boxes, television sets, game consoles, juke
boxes, and ultimately the end-user benefiting from this technology as it
will provide the capability for additional features not commonly available
today. As 1394 continues to become the dominating consumer electronics
external attach interface, we fully expect an increased demand from CE
manufacturers for 1394 A/V HD technology."

About Western Digital

One of the data storage industry's long-time leaders, Western Digital
Corporation has leveraged its core strengths in becoming a leading
Internet
solutions company. Western Digital provides services and products to
manage,
store and communicate both digital content and network intelligence. The
Company remains an industry-leading designer and manufacturer of hard
drives
for desktop computers and home entertainment applications. Through its
Connex subsidiary, Western Digital delivers enterprise-class storage
functionality for the department and mid-sized business markets, including
storage management software, network attached storage and storage area
networks. The Company's SageTree subsidiary markets packaged analytical
software applications and professional services to help manufacturers
manage
quality and quality-related business decisions throughout the entire
supply
chain and product lifecycle. Western Digital’s Keen Personal Media
subsidiary provides broadband software, services and hardware for
interactive television and Internet content management.

Western Digital was founded in 1970. The Company's storage products
are
marketed to leading systems manufacturers and selected resellers under the
Western Digital brand name. Its home page can be found at
http://www.westerndigital.com


About Sony Interconnect Architecture Laboratory

The Interconnect Architecture Laboratory (IAL) is one of Sony’s San
Jose, Calif.-based research laboratories. Sony’s IAL is involved in the
standardisation and development of key digital home network related
technologies.

About VividLogic

VividLogic is based in Fremont, California and is the leading
developer
of HAVi and IEEE-1394 software to provide interoperability among digital
entertainment devices. The Company’s software is a comprehensive,
off-the-shelf solution designed specifically to build digital products
such
as digital TVs, set-top boxes, printers, DVDs, digital video recorders,
residential gateways, etc. The software comes complete with a highly
portable HAVi (full, intermediate and base audio video) software stack
(including Java based org.havi.ui), on-screen display using EIA 775, copy
protection based on 5C, AVC Commands, IEC 61883 protocol, portable IEEE
1394
device drivers that support different IEEE-1394 chip sets and operating
systems. Visit http://www.vividlogic.com


for more
details.

Western Digital is a registered trademark of Western Digital Corporation.
All other brand and product names mentioned herein are the property of
their
respective companies.

Editorial Contacts:

Paul Calderwood

Western Digital Europe

Tel: 020 8763 2241

Fax: 020 8763 2245

Email: kingswoodmktg@btinternet.com


Nick Barrance

Bluegrass Communications

Tel: 01264 323141

Fax: 020 8763 2245

Email: nick.barrance@bluegrass.co.uk

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