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Computer printer specialist’s show offer at World’s largest education exhibition is a hit with key vertical market

Tally, the computer printer specialist, has further consolidated its position as a leading supplier to the education sector following a highly successful show at BETT 2001, London. The event is the World’s leading exhibition for Information and Communications Technology (ICT) in Education, and proved a perfect platform for Tally to demonstrate the benefits of its T8004 colour laser printer to key and potential customers in what is often a rigorous and production-intensive user environment.

Tally’s presence at BETT 2001 was supported by its Strategic Business Partner, Integrex, a leading supplier of IT products and services, including printers and peripherals, desktop PCs and digital imaging equipment. Show attendees, including school technology buyers, LEAs and IT managers, were able to take advantage of a T8004 special show price of £995.00, including a complete set of consumables, free installation and comprehensive after-sales service. Ideal for workgroup printing, the T8004 offers both mono and colour printing, diverse media handling and a monthly workload of up to 20,000 pages - features not normally associated with the offered price.

"BETT was and is always a great success for Integrex and Tally," said Mark Bayliss, Senior Product Manager for Printers and Peripherals, Integrex. "Popular demand at BETT 2001 meant that we sold more T8004s than any other product. It is not uncommon for us to receive requests for Tally printers all year round because of the coverage we receive at the show, and our experience enables us to stand apart from other suppliers by offering a good service and knowledge - perfect for astute buyers in the education market."

Commenting on the significance of the show, Robin Edwardes, MD of Tally, said, "Vertical market awareness is vital to Tally’s success in the competitive printer marketplace and BETT provides fertile ground for our printers to be showcased to this important audience. The targeted nature of BETT provides us with a flourishing customer base, year on year. Tally’s position as a World-class printer specialist continues to be attributable in part to our attendance at such events."

About Tally

Re-formed in 1996 following the buy-out of Mannesmann Tally from the German conglomerate Mannesmann AG, Tally has been dedicated to the manufacture and support of computer printers for more than 30 years. The company offers business users a wide range of mission critical, colour and desktop printers. These include mono/colour lasers, volume inkjet printers, high-performance matrix printers and line printers where the company is recognised as the market leader.

Tally is based in Basingstoke in the UK from where it sells into more than 60 international markets through local distributors. This new facility includes a state-of-the-art training, repair and commissioning centre and is the hub of its UK-wide service team of 20 engineers, which boasts a first-time-fix rate of 97%. Tally Ltd has enjoyed ISO9001 accreditation since 1991, and achieved Investor in People status in 1999.

A global player in the computer printer market, the company employs more than 1100 staff operating out of subsidiaries in the UK, Germany, France, Italy, Austria, Russia, Singapore and North America, and manufactures in Germany and the USA.

In the UK, the company sells through distribution partners and VARs, and corporate customers include Tesco, B&Q, Ministry of Defence, Unichem, Kwik-Fit and HSBC Bank.

For further information on Tally Ltd, please visit

About BETT 2001

BETT is the World’s leading exhibition for Information and Communications Technology (ICT) in Education. No other exhibition or conference can offer educationalists the same opportunity to try, test and compare such a wide range of education-specific software, hardware, multimedia, Internet and IT support services. BETT is the longest running, best-attended and most prestigious event in the UK’s educational calendar. Last year’s show attracted over 22,000 visitors from 65 countries and over 360 exhibiting companies.

Editorial Contacts

Interviews, photography and further information are available from Natalie Johnson or Claire Adam at MCC International.

Natalie Johnson/ Claire Adam

MCC International Ltd

Tel: 01962 888100



Robin Edwardes/Julie Field

Tally Ltd

Tel: 0870 872 2888



This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit