Yell®, the website of Yellow Pages® will this week launch the first 30,000 new websites for companies who have already taken up the offer of a free website. This is the first tranch of response to a mailing campaign which is being issued to all 1.6 million businesses listed in Yellow Pages. The mailing offers a free one page website on Electronic Yellow Pages® (EYP®) - the comprehensive UK on-line, classified directory which is at the heart of Yell.
Businesses taking up the offer gain a web page on EYP giving details such as address, phone, fax and mobile numbers, payment methods, hours of business and a description of the business and its products and services. In addition they receive a unique web address which can be used on business stationery and other materials, giving customers direct access to their site.
Dr Eddie Cheng, New Media Services Director said " The initial response is excellent and we believe that our offer could result in hundreds of thousands of businesses having a presence on the web. The internet offers a huge potential market to UK based businesses and we are delighted to be instrumental in helping so many take their first step into the global electronic marketplace. The Yell website is heavily used, with over 2M page views each month, so we can offer businesses very effective advertising exposure."
More new websites will be loaded onto EYP on an ongoing basis as more businesses take up the free offer, which will continue for the next year. Businesses can enhance their internet presence further with a number of low cost options ranging from maps and graphics to sales lead collection and forwarding. Paying advertisers gain additional benefits, including priority positioning in the on-line directory.
Businesses may contact Freefone 0800 935569 to request a free website. Information on further advertising options can be obtained through Freefone 0800 777499 or by e-mail at email@example.com.
Yellow Pages retains the right to use its discretion in accepting applications, according to standard advertising policies.
Media enquiries to Sara Jensen, Edelman Public Relations Worldwide, Tel: 0171 344 1313, Email firstname.lastname@example.org
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