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Strategic Partnership Provides Customer with Entry to North American Market

Identex, a leading provider in customer management solutions, today announced a strategic partnership with US based Firstlogic a leading provider of enterprise information quality solutions. The alliance will offer Identex customers centralised address management capabilities enabling effective communication with customers across Europe, and now North America.

With an estimated 377.65 million people online and the growth in acceptance of e-commerce there is pressure on organisations to efficiently ‘manage’ international addresses to cope with the impact of overseas enquires. Identex International Address Management helps businesses to manage the varied and complex address databases of customers and prospects across the UK and Europe. Through the integration with U.S. address management functionality of Firstlogic, Identex now offers worldwide address management functionality.

New entrants into international markets will benefit from the capability to establish databases and access accurate data, free from the lack of integration traditionally encountered within global address management. Existing organisations that are already trading globally can maintain a customer-focussed database, enabling cost reductions and improved efficiency through centralisation of processes and activities.

Chief Executive at Identex, Rob Macdermott explains; "The partnership between Firstlogic and Identex will enable organisations to take a holistic approach to address management and surge towards a truly global customer management solution. We are dedicated to developing the Identex portfolio to offer the most comprehensive customer management solution, and this is an important link in the chain."

Macdermott continues; "By partnering with Firstlogic we are able to offer our customers a vastly extended address management product set which will be offered as both a software product on NT and Unix platforms as well as "thin client" and ASP service."

Product Director at Firstlogic, Mike Keilen comments; "We see our relationship with Identex as another key step in our ongoing business vision of pursuing strategic opportunities with innovative technology leaders around the world. Our joint solution is truly world-class, delivering vastly extended information management capabilities and increasing the global presence of both organisations."

"We are confident that this relationship will enable each partner to better meet the needs of our global customers," concludes Keilen.

About Firstlogic

Firstlogic specialises in enterprise-wide, customer information quality solutions and services for e-business, data warehousing, and output and delivery applications. The company's information quality tools cleanse and enhance customer information anywhere it is touched, stored, or moved across the enterprise. In addition to developing commercial solutions, Firstlogic collaborates with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Fortune 1000 companies in the e-business, financial, insurance, healthcare, direct marketing, higher education, and telecommunications markets.

About Identex

Headquartered in Crawley, West Sussex, Identex has a strong portfolio of software and services, which span six main areas: Campaign Management, e-Marketing Management, Customer-Focused Databases, Global Data Quality Management, Analytics and Consultancy. A sub-brand of The Computing Group, its customers include British Telecom, British Airways, CGNU, Halifax Group Plc, John Lewis Partnership, Rentokil Initial, Royal & SunAlliance. Further information is available from

Editor’s Contacts

Interviews, photography and further information are available from Graham Thatcher or Juliette Doel at MCC International.

Graham Thatcher/Juliette Doel

MCC International Ltd

Tel: 01962 888100



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