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...Key e-marketing software now runs on open operating system...


IBM today announced Linux-based software that enables businesses to
deliver personalised marketing messages to customers on the Internet. The
announcement is IBM's latest initiative to support Linux throughout its
portfolio of e-business software, servers and services.

Using IBM's WebSphere* Personalisation software businesses can:

· Build tailored Web pages that attract, engage and retain users;

· Understand and predict user preferences; and

· Differentiate a Web site from competitor sites quickly and efficiently.

According to IDC, Linux became the number two operating system in 1999 in
new server shipments with 1.3 million licenses and anticipates Linux to
remain the fastest growing server operating system through 2004, with a
compound annual growth rate of 28 percent from 2000 - 2004. The market
opportunity for software on Linux is expected to grow even faster, with
relational database servers expected to increase from $30 million in 2000
to $3.4 billion in 2004, a compound annual growth rate of 226%.

"With today's announcement, we're able to deliver software that allows
companies to engage their customers over the Web, which is a powerful
business tool," said Ed Harbour, director of marketing, WebSphere software
platform, IBM. "IBM's WebSphere Personalisation allows businesses to
develop, deploy and update personalised data quickly on various platforms,
including Linux-- the fastest growing operating system in the industry."
WebSphere offers the only product family that contains all of the
following:

· WebSphere Studio, Web site development tools;

· WebSphere Personalisation, to tailor Web content to each site visitor's
interests using business rules technology, and

· Macromedia LikeMinds collaborative filtering technology;

· WebSphere Site Analyser, to analyse users' attraction to site content to
optimise a site's personalisation strategy; and

· WebSphere Application Server v3.5, to provide a Web environment that can
quickly adapt to volume changes without losing critical transaction
information.

As businesses expand, WebSphere allows for easy integration with
additional e-commerce applications and existing legacy business systems.

WebSphere Application Servers are the foundation of the WebSphere software
platform, which is Internet infrastructure software that enables
businesses to develop, host, run and integrate e-business applications.
According to Giga Information Group, the market opportunity in this area
is $1.6 billion this year and will grow to $9 billion by 2003. WebSphere
Application Server, Standard and Advanced Editions v3.5, were made
available for Linux operating systems on December 15. With today's
announcement, WebSphere Personalisation supports deployment on Linux of
personalised e-business applications ranging from Web publishing through
high-volume Web transactions typical of business-to-business
e-marketplaces.

The previous release of WebSphere Personalisation, v3.5, included in one
product both rules-based personalisation as well as a recommendation
engine which utilises LikeMinds collaborative filtering technology from
Macromedia. In the latest release of WebSphere Personalisation, v3.5.2,
the recommendation engine is now available on AIX, further broadening a
site owner's choices of operating environment.

Additionally, in Personalisation v3.5.2 the rules-based personalisation
capabilities have been extended to allow the personalisation strategy to
be based upon what is occurring during a visitor's tour of a site. Sample
uses of these new functions can include monitoring what site content has
been viewed or what has been placed in a shopping cart application by a
site visitor. This allows the site's personalisation strategy to capture
more fully the interests of each site visitor and therefore more
accurately select content that will be useful and interesting to the
visitor. This can help attract and retain visitors to a site.

Pricing and Availability

WebSphere Personalisation for Multiplatforms v3.5.2 is available worldwide
on January 26, 2001 for Linux, AIX, HP-UX, Solaris, Windows 2000 and
Windows NT operating systems. The WebSphere Personalisation for
Multiplatforms v3.5.2 rule engine and resource engine will support Linux,
AIX, HP-UX, Solaris, Windows 2000 and Windows NT operating systems. The
recommendation engine will support AIX, Solaris, Windows 2000 and Windows
NT operating systems. A release of WebSphere Personalisation for the
OS/400 environment which includes recommendation engine support of AIX is
planned for availability at a future date. The distributions of Linux
supported are Red Hat 6.2, Caldera 2.3 e-Server, TurboLinux 6.0, and SuSE
6.4. WebSphere Personalisation for Multiplatforms v3.5.2 supports SuSE
6.4 on the S/390.

WebSphere Personalisation sells for $10,000 per processor.

About IBM's (NYSE: IBM) WebSphere Software

WebSphere is Internet infrastructure software - known as middleware - that
enables companies to develop, deploy and integrate next-generation
e-business applications, such as those for business-to-business
e-commerce. WebSphere supports business applications from simple Web
publishing through enterprise- scale transaction processing. WebSphere
transforms the way businesses manage customer, partner and employee
relationships. More information about the WebSphere software platform is
on the Web at http://www.ibm.com/websphere


and at
http://www-4.ibm.com/software/webservers/personalization


About IBM

IBM is the world's largest information technology company, with 80 years
of leadership in helping businesses innovate. IBM Software offers the
widest range of applications, middleware and operating systems for all
types of computing platforms, allowing customers to take full advantage of
the new era of e-business. The fastest way to get more information about
IBM software or solutions for Linux is through the Internet at:
http://www.ibm.com/linux


* Indicates trademark or registered trademark of International Business
Machines Corporation.

All other trademarks or registered trademarks are property of their
respective owners.


Ref: 01/017

For further information please contact:

Roger Warner

IBM

Email: rwarner@uk.ibm.com

Tel: +44(0)207 202 6299

Jonathan Batty/ Tracey Farrant

For IBM

Email: tfarrant@uk.brodeur.com


jbatty@uk.brodeur.com


Tel: +44 (0)1753 790700

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