IBM BRINGS PERSONALISATION SOFTWARE TO LINUX ENVIRONMENT Wednesday 24 January 2001 PDF Print ...Key e-marketing software now runs on open operating system... IBM today announced Linux-based software that enables businesses to deliver personalised marketing messages to customers on the Internet. The announcement is IBM's latest initiative to support Linux throughout its portfolio of e-business software, servers and services. Using IBM's WebSphere* Personalisation software businesses can: · Build tailored Web pages that attract, engage and retain users; · Understand and predict user preferences; and · Differentiate a Web site from competitor sites quickly and efficiently. According to IDC, Linux became the number two operating system in 1999 in new server shipments with 1.3 million licenses and anticipates Linux to remain the fastest growing server operating system through 2004, with a compound annual growth rate of 28 percent from 2000 - 2004. The market opportunity for software on Linux is expected to grow even faster, with relational database servers expected to increase from $30 million in 2000 to $3.4 billion in 2004, a compound annual growth rate of 226%. "With today's announcement, we're able to deliver software that allows companies to engage their customers over the Web, which is a powerful business tool," said Ed Harbour, director of marketing, WebSphere software platform, IBM. "IBM's WebSphere Personalisation allows businesses to develop, deploy and update personalised data quickly on various platforms, including Linux-- the fastest growing operating system in the industry." WebSphere offers the only product family that contains all of the following: · WebSphere Studio, Web site development tools; · WebSphere Personalisation, to tailor Web content to each site visitor's interests using business rules technology, and · Macromedia LikeMinds collaborative filtering technology; · WebSphere Site Analyser, to analyse users' attraction to site content to optimise a site's personalisation strategy; and · WebSphere Application Server v3.5, to provide a Web environment that can quickly adapt to volume changes without losing critical transaction information. As businesses expand, WebSphere allows for easy integration with additional e-commerce applications and existing legacy business systems. WebSphere Application Servers are the foundation of the WebSphere software platform, which is Internet infrastructure software that enables businesses to develop, host, run and integrate e-business applications. According to Giga Information Group, the market opportunity in this area is $1.6 billion this year and will grow to $9 billion by 2003. WebSphere Application Server, Standard and Advanced Editions v3.5, were made available for Linux operating systems on December 15. With today's announcement, WebSphere Personalisation supports deployment on Linux of personalised e-business applications ranging from Web publishing through high-volume Web transactions typical of business-to-business e-marketplaces. The previous release of WebSphere Personalisation, v3.5, included in one product both rules-based personalisation as well as a recommendation engine which utilises LikeMinds collaborative filtering technology from Macromedia. In the latest release of WebSphere Personalisation, v3.5.2, the recommendation engine is now available on AIX, further broadening a site owner's choices of operating environment. Additionally, in Personalisation v3.5.2 the rules-based personalisation capabilities have been extended to allow the personalisation strategy to be based upon what is occurring during a visitor's tour of a site. Sample uses of these new functions can include monitoring what site content has been viewed or what has been placed in a shopping cart application by a site visitor. This allows the site's personalisation strategy to capture more fully the interests of each site visitor and therefore more accurately select content that will be useful and interesting to the visitor. This can help attract and retain visitors to a site. Pricing and Availability WebSphere Personalisation for Multiplatforms v3.5.2 is available worldwide on January 26, 2001 for Linux, AIX, HP-UX, Solaris, Windows 2000 and Windows NT operating systems. The WebSphere Personalisation for Multiplatforms v3.5.2 rule engine and resource engine will support Linux, AIX, HP-UX, Solaris, Windows 2000 and Windows NT operating systems. The recommendation engine will support AIX, Solaris, Windows 2000 and Windows NT operating systems. A release of WebSphere Personalisation for the OS/400 environment which includes recommendation engine support of AIX is planned for availability at a future date. The distributions of Linux supported are Red Hat 6.2, Caldera 2.3 e-Server, TurboLinux 6.0, and SuSE 6.4. WebSphere Personalisation for Multiplatforms v3.5.2 supports SuSE 6.4 on the S/390. WebSphere Personalisation sells for $10,000 per processor. About IBM's (NYSE: IBM) WebSphere Software WebSphere is Internet infrastructure software - known as middleware - that enables companies to develop, deploy and integrate next-generation e-business applications, such as those for business-to-business e-commerce. WebSphere supports business applications from simple Web publishing through enterprise- scale transaction processing. WebSphere transforms the way businesses manage customer, partner and employee relationships. More information about the WebSphere software platform is on the Web at http://www.ibm.com/websphere and at http://www-4.ibm.com/software/webservers/personalization About IBM IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. IBM Software offers the widest range of applications, middleware and operating systems for all types of computing platforms, allowing customers to take full advantage of the new era of e-business. The fastest way to get more information about IBM software or solutions for Linux is through the Internet at: http://www.ibm.com/linux * Indicates trademark or registered trademark of International Business Machines Corporation. All other trademarks or registered trademarks are property of their respective owners. Ref: 01/017 For further information please contact: Roger Warner IBM Email: firstname.lastname@example.org Tel: +44(0)207 202 6299 Jonathan Batty/ Tracey Farrant For IBM Email: email@example.com firstname.lastname@example.org Tel: +44 (0)1753 790700 This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.