Affinity Internet Holdings plc ("Affinity"), the UK's largest provider of
branded internet services and one of the fastest growing global internet,
e-commerce, telecoms and convergent billing companies, are exporting their
highly successful UK model to South Africa. The wholly-owned Johannesburg
based operation, Affinity Internet pty Ltd opening today will be
5th International office. The company already has offices in the UK,
Finland, Holland and Australia and can provide its services in Ireland,
Benelux countries and across Scandinavia.
Affinity also announced today its first client in South Africa, Absa Bank.
The Absa Group Limited, listed on the Securities Exchange, is South
leading provider of banking and financial services and serves 6.9 million
retail customers alone. From the 5th February Absa will be offering
internet access to all South Africans as part of their comprehensive,
long-term e-business strategy. Absa currently has more than 150,000 online
banking customers, about 33% of the market, and these numbers are growing
a rate of 90% a year.
Affinity has already successfully achieved over 150 branded VISP launches
with clients such as Egg, The Royal Bank of Scotland and the Skandia Life
Group and now has over 450 client agreements in place across the group
in the UK and Internationally.
Wayne Lochner, CEO of Affinity Internet Holdings plc says: "We feel the
timing is ideal for us to export our successful model to South Africa,
particularly as we are the first company to provide branded
subscription-free access in this market. South Africa is a growth market
competition is scarce. We intend to roll-out all of our Group's services
Managing Director of Affinity Internet pty Jerry Tindall says further:
"There are currently around 2 million Internet users in South Africa. With
the introduction of this subscription-free branded Internet access, we
expect the market to grow significantly as was the case in the UK. We are
very proud to have such a major blue chip client and well-known brand as
Absa Bank as our first client."
For further information contact:
Midnight Communications (business and trade media enquiries)
Antony Mayfield / Anna Greenaway
Tel: 01273 666200
Merlin Financial PR (financial media enquiries)
Tel: 020 7606 1244
Affinity Internet Holdings (investor and general enqueries)
Tel: 020 7670 1155
About Affinity Internet Holdings PLC (www.affinity.uk.com)
Affinity is a leading Internet and telecoms company providing an
increasingly integrated offering to corporates, consumer brands and
interest groups. It has four wholly owned subsidiaries and one jointly
* Virtual Internet Provider Ltd, the branded Internet services provider
* Hurricaneseye Ltd, the convergent billing company (co-owned with
* EGO Maniacs.net Ltd, the online entertainment company
* Taxi Interactive Ltd, the innovative commerce company
* Sonnet Internet Ltd, the bespoke ISP specialists for the SME and SoHo
Clients include Tiny Computers, Compaq, PowerGen, Royal Bank of Scotland,
Chrysalis, Skandia and the AA.
Affinity is providing a best of breed solution by utilising the services
its strategic partners: ICL - the e-Business services company, Cisco
Systems, and ClientLogic. Other key relationships include Cable &
British Telecom, COLT, Vodafone UK, Synigence and erecruitment.com.
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