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Monday 21 - Tuesday 22 May 2001 - ExCeL, London

The bringing together of two well-known events, MEDIACAST & ECC, and the
launch of a new show for the new world of broadband content, e-CAST,
reflects the direction being taken by the media comms industry. This is
further enhanced by the accompanying conference to be called 'The
Convergence Summit'.

The Convergence Summit organised alongside Mediacast, ECC and e-CAST
will feature over 30 senior executives giving a candid examination of
the opportunities facing companies in the broadband arena.

Speakers include:

· Dick Callahan, Chairman, Callahan Associates

· Ben Andradi, President and Chief Operating Officer, BT Openworld

· Yves Elsen, Marketing and Commercial Director, Astra

· Melanie Leach, Director of Programming, TwoFourTV

· Garry Stephen, Managing Director, DIVA Europe

· Andrew Curle, Special Projects Manager, Irdeto Access

· Bruce Lynn, Microsoft

· Régis Saint Girons, Managing Director, Open TV, Europe

· Patrick Harshman, President, Broadband Access Networks Division,
Harmonic Inc.

· Mike Valiant, Senior Market Development Manager, Cable Solutions, 3com

· Kevin Morrison, Vice President International, Respond TV

· Roger Lynch, President and CEO, Chello Broadband

· Steve Wallbank, Market Development Director Broadband Services, Portal
Software (Europe)

· David Treadway, Industrial Adviser, 3i

· Kate Bulkley, Broadcaster - Chairman for first day

The conference consists of seven panel discussions held over two days
covering the following topics:

Day One Monday 21st May 2001

1. The Third Way -

For some years, broadband network development has been seen as a
competition between cable companies and the incumbent telco. How goes
the fight? With local loop access, broadband by satellite and fixed
wireless, is there a Third Way? Leading operators review progress and
examine the issues for the future.

2. Regulation vs. Opportunity - What Possibilities and What Danger to
the Established Order?

· What services will consumers demand?

· What can the entrepreneurial content providers actually do?

· What will the traditional content providers be forced to do?

· What, in turn, will the regulators want content providers to do?

· Will distributors have to buy into content provision to survive?

· What will happen in unregulated waters?

3. Packaging Content to Create Demand - Giving Customers the Right
Content as the Answer to the Challenge of Permission Marketing
This session will look at making interactive business services work,
covering: Video-on-demand, TV-on-demand, High-speed internet, 3G mobile,
interactive tv, e-commerce, m-commerce; & t-commerce How will
organisations involved in delivering these services make money? What
will their business models look like? How will permission-based
marketing work? How to avoid the "WAP-style" hype and manage consumer
expectations - at the industry level? How to add value to your customer
relationships: one-to-one marketing - does the consumer really want it?

Day Two Tuesday 22nd May 2001

4. Protecting Content in the Digital Environment - Is this an Illusion?
Security in a digital environment is crucial to your organisation's
success. Hear from the panel of experts how security can be built into
your business model.

5. Standardisation vs Innovation - Interoperability: a Point Not Yet

In order for the market to benefit from true technological convergence,
a certain level of openness between platforms must be achieved by
industry players. Hear from a cross-section of experts from various
platforms on their concerns and foreseeable opportunities, as well as
whether they think that standardisation will necessarily blight

6. Can You Make Money Out of Streaming Media Or Is It Just a Fat Pipe

· Is there a business model for making streaming media work?

· Is streaming media necessarily subculture or can it go mainstream?

· Will streaming media overturn the established order?

· What will be the effect of bandwidth on streaming media services?

7. Making a Successful Business Your Business

In conclusion to this intensive, strategic conference, executives will
debate with the Floor, how they visualise future opportunities for
operators, technology companies, service providers, content providers
and ultimately the brand owners.

Notes to Editors
For press enquiries please contact Neil Stinchcombe on 020 8449 1007 or

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