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Survey reveals strong sector commitment to Internet technology

London, UK, 25 January, 2001 - Media and publishing companies within the Times Top 1000 companies are the leaders in e-business, according to research published by e-business consultancy, Rubus.

The survey, conducted by research firm ICM in December 2000 on behalf of Rubus, found that 85 per cent of media and publishing organisations have a formalised e-business plan for the year 2001 compared to just 25 per cent of organisations in IT/telecommunications and financial service sectors.

The results also found that 75 per cent of media and publishing companies had incorporated Internet technology into their business operations, compared with just 53 per cent in the retail industry and 50 per cent in the IT/telecommunications sector. Furthermore, an overwhelming 75 per cent stated their intention to exploit new interactive channels in 2001, such as interactive TV and mobile applications

Michael Walton, CEO at Rubus said, "These results are very favourable when compared with other sectors, such as retail, financial services, manufacturing and IT/telecommunications. In all aspects of business-to-business and business to consumer Internet initiatives, the media and publishing sector is leading the way recognising the importance of investing time, resources and technology into e-business for future commercial success."

The research also revealed that this sector had the greatest commitment to a dedicated head of e-business at 63 per cent. All other industry sectors, except for IT/Telecommunications, had less than half.

"We firmly believe that the success of interactive projects lies in total commitment at all levels of the organisation, but especially from the board, as well as proper planning and correct execution.
Incorporating e-business into company initiatives is increasingly critical for ongoing success in what is now a global economy. If the UK is to maintain its strong market position, companies cannot afford to be complacent about how they go about running these initiatives. Whilst it is clear that enterprise wide e-business is still yet to take off, it is clearly an objective that media and publishing companies must continue to commit to for this year." concluded Walton.


About Rubus

Rubus, based in London, Bracknell and Manchester, is an 'Interactive Architect. It specialises in helping companies exploit interactive channels, including the Web, interactive TV and mobile communications.

Services span strategy definition, creative and technical design, and systems development and integration. The company works with clients to develop ideas and strategies for exploiting interactive channels, helping them pursue their goals and translate these into creatively designed, technically robust, marketable and value-adding e-business solutions. Its aim is to do help them do this quickly, reliably and right first time.

Through relationships with product vendors such as ATG, Autonomy, BEA, INTERSHOP, Interwoven, Oracle, SUN, Tridion, Verity and Versata, Rubus is able to provide its customers with solutions that take advantage of the latest in interactive technology. Clients include B&Q, Waterstone's, Thomascook.com, Granada Media, ONdigital, Nomura, Cazenove, IPC, Barkers Norman Broadbent, Confetti.co.uk, Lastminute.com and E W Blanch.

Rubus can be reached on the Web at: http://www.rubus.com

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