Times Top 1000 businesses fail to deliver on e-business Friday 26 January 2001 PDF Print Survey reveals only 52% traded electronically in 2000 and only 15% have an e-business strategy for 2001 London, UK, 26 January, 2001 - Only 52 per cent of the Times Top 1000 companies have systems that allow for online transactions, be they business-to-business or business-to-consumer, according to research published by e-business consultancy, Rubus. The survey, conducted by research firm ICM in December 2000 on behalf of Rubus found that, whilst 90 per cent of respondents acknowledged the importance of an effective online presence or using Internet technology to their business objectives and success, only 15 per cent have developed a formalised e-business strategy for 2001 to help them achieve it. What is more, 35 percent admitted the biggest challenge to successfully implementing their online plans could be other business matters taking a priority. Only half of those surveyed employed a dedicated head of e-commerce or e-business, despite the fact that 80 per cent stated their intention to exploit new interactive channels this year, such as interactive TV and mobile applications. The research shows a marked contrast between business intention and ability to execute. Despite high acceptance in all sectors of the continuing importance of e-business initiatives in 2001, lack of strategic planning, as well as inadequate in-house skills and Board level support were all cited as reasons that could impact the success of these ventures. This will also be of little consolation to the Government desire to make the UK the 'best place for e-commerce by 2002'. Michael Walton, CEO at Rubus said, "The results are certainly surprising. It seems that whilst companies recognise the potential benefits that e-business will bring to their commercial operations, and are keen to invest in it, they are failing to properly plan for it. It is a clear indication that the decision to get online is not being met with the appropriate strategies to get it right, which will inevitably mean that the investment they make may well not give them the returns they expect. In a broader sense, a lack of properly implemented online strategies will certainly damage UK plc." "The success of interactive projects lies in commitment at all levels of the organisation, as well as proper planning and correct execution. Incorporating e-business into company initiatives is critical for ongoing success in what is now a global economy. If the UK is to maintain its strong market position, companies cannot afford to be complacent about how they go about running these initiatives," Walton added. Strong contrasts were found across industry sectors and regions. The media and publishing sector leads with their adoption of formalised e-business plans, whereas the financial services industry had the largest number of organisations using the Internet as part of business operations, at 77 per cent. This was compared to the manufacturing/industrial sector at just 33 per cent. A North-South divide was evident as 72 per cent of organisations in the North admitted that other business matters could get in the way of successfully implementing their e-business plans, compared to just 33 per cent in the South. "Whilst it is clear that enterprise wide e-business is still yet to take off, it is clearly an objective for the New Year. Companies just need to ensure they do not accept half measures," concluded Walton. About Rubus Rubus, based in London, Bracknell and Manchester, is an "Interactive Architect". It specialises in helping companies exploit interactive channels, including the Web, interactive TV and mobile communications. Services span strategy definition, creative and technical design, and systems development and integration. The company works with clients to develop ideas and strategies for exploiting interactive channels, helping them pursue their goals and translate these into creatively designed, technically robust, marketable and value-adding e-business solutions. Its aim is to do help them do this quickly, reliably and right first time. Through relationships with product vendors such as ATG, Autonomy, BEA, INTERSHOP, Interwoven, Oracle, SUN, Tridion, Verity and Versata, Rubus is able to provide its customers with solutions that take advantage of the latest in interactive technology. Clients include B&Q, Waterstone's, Thomascook.com, Granada Media, ONdigital, Nomura, Cazenove, IPC, Barkers Norman Broadbent, Confetti.co.uk, Lastminute.com and E W Blanch. Rubus can be reached on the Web at: http://www.rubus.com This press release was distributed by ResponseSource Press Release Wire on behalf of Golin in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.