Magic Software Launches Magic eContactT Version 2 Friday 26 January 2001 PDF Print Call Centre Solution Provides Ability to Drive Targeted Marketing Campaigns in Rapid Response to Market Changes Bracknell, UK (26 January, 2001) - Magic Software Enterprises (Nasdaq: MGIC), a leading provider of state-of-the-art application development technology and business solutions, released today Magic eContactT Version 2. This latest version of Magic eContact, available immediately worldwide, is a highly functional, integrated desktop application that provides contact centre agents the professional tools needed to efficiently and cost-effectively manage customer interactions, including the ability to drive targeted marketing campaigns in rapid response to market changes. According to research recently published by the Forum Corporation, the average business loses between 15 to 35% of its customers annually, with 69% of these defections coming from poor sales or service interaction. With this newest version of Magic eContact, companies are able to resolve these problems almost instantaneously and at substantially reduced cost. Businesses can implement their customer relationship management (CRM) philosophies at the contact centre level without the need for expensive and time-consuming programming. In addition, the solution's dynamic design gives the contact centre manager the power to rapidly modify any variable - from the smallest data item to the most complex business rule - without the need for coding. "Magic eContact gives us maximum flexibility to manage our wide range of projects, complete control over all the processes involved, and the ability to respond rapidly despite the huge volumes of data we deal with," said Bart Friedland, vice president of operations for Beeper Communications. One of Magic eContact's key features is its dynamic scripting engine, which guides agents through all conversational phases. The scripting mechanism allows the agent to give customers personalised attention and improved service based on the customer's unique profile. Magic eContact also solves the high turnover and associated training issues that challenge most contact centres by providing a short learning curve and user-friendly functionality. "Magic eContact offers a combination of high-performance at reasonable cost -- including the elimination of costly programming, a fast learning curve for new contact centre agents, an implementation process that is among the shortest and simplest in the industry, rich functionality, easy integration with existing applications, and the ability to rapidly respond to market changes," said Andy Peat, Head of Marketing for Magic. "While many contact centre solutions perform well on one or two of these features, I know of no other commercial product that combines all these features under one umbrella." Already, Magic has implemented the solution at numerous sites worldwide in a wide range of industries, including publishing, insurance, communications, call centre outsourcing, etc. For more information on Magic eContact, visit the Company's Website at http://www.magicsoftware.com/econtact. About Magic Software Enterprises Magic Software Enterprises, a member of the Formula Group (Nasdaq: FORTY), develops, markets and supports software development and deployment technology that enables enterprises to accelerate the process of building and deploying applications that can be rapidly customised and integrated with existing systems. Magic technology, applications and professional services are available through a global network of subsidiaries, distributors and Magic solutions partners in approximately 50 countries, including the UK. http://www.magicsoftware.com The Formula Group is an international information technology company principally engaged, through its subsidiaries and affiliates, in providing software consulting services, developing proprietary software products and producing computer-based solutions. Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission. Company Contact: Andy Peart Magic Software Enterprises UK Ltd 01344 667000 mailto: firstname.lastname@example.org http://www.magicsoftware.com/ Media Contact: Sara Claridge Marylebone Media Relations Tel: 0118 975 5188 Email: email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of Marylebone Media Relations in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.