TAL hf CHOOSES BLUEKITE.COM TO BRING FAST AND CONVENIENT WIRELESS WEB ACCESS TO GROWING ICELANDIC MARKET Monday 29 January 2001 PDF Print LONDON - January 29, 2000 - BlueKite.com, a leading mobile Internet software provider, today announced that it has won a contract with TAL hf, a major telecommunications operator in Iceland and subsidiary of Western Wireless Corporation (Nasdaq:WWCA), to enable high-speed wireless Web access. The deal makes it possible for mobile Web users to access the Internet over TAL's mobile network at speeds equivalent to or better than fixed-line connections. TAL is offering subscribers a new GPRS and GSM data service based on BlueKite's Data Reduxion technology that enables wireless Web browsing speeds to be increased by an average 5x when compared with services not being enabled by BlueKite. Moreover, by reducing data transmitted by an average 8x, bandwidth efficiency of high-value wireless spectrum is also greatly improved. The enhanced service will provide customers with a rich Web-browsing experience characterised by a performance equivalent to or better than 56 kbps standard dial-up modem connections. By connecting through a global network provider, users will also benefit from international roaming to browse the wireless Web from anywhere in Europe. TAL chose to build their new service using BlueKite's technology following a rigorous evaluation process in which BlueKite significantly outperformed alternative product offerings. Delivering BlueKite services, TAL is targeting mobile professionals within Iceland's business sector. The contract also encompasses Ireland and, later this year, Western Wireless International plans to trial the BlueKite solution with its other European subsidiaries on a combination of GSM and GPRS networks. "We were extremely impressed with the tests we conducted using BlueKite's software," said Oskar Hauksson, IT Director of TAL hf. "For Icelandic users, a five-fold increase in Web access speed is only the beginning. Users accessing indigenous Web sites with the help of the BlueKite-enabled service have witnessed access speeds up to 18 times faster than would be the case without the BlueKite technology. Whilst this level of performance is helped by the optimal conditions we have in Iceland, it has been awe inspiring." "Icelandic business users face the same challenges as companies in other markets and are responding in similar fashion by making their business-critical IT systems Web-enabled," Hauksson continued. "BlueKite's technology will immediately improve the quality and convenience of public and private Web access, thereby improving the operational efficiency of businesses increasingly dependent on the Web. In the longer term, we believe that BlueKite has the potential to transform unrealised concepts such as m-commerce into a practical reality, making mobile data an everyday business tool." Jan Wiejak, Managing Director of BlueKite Europe concluded: "TAL's decision to join a growing list of influential operators worldwide in partnering with us yet again demonstrates BlueKite's leadership in this new and dynamic market. Iceland is a strategic, growth-oriented market with nearly 75 percent of the adult population on-line. Users have come to expect the content-rich experience of the full Internet, and BlueKite will enable them to access these resources over their mobile devices." Wiejak added, "With a well-established European organisation, BlueKite is fully committed to support TAL for existing and future requirements." This is the latest in a growing list of commercial agreements announced for BlueKite's software platform. Most recently, Sprint PCS, the largest all-digital, all-PCS nationwide wireless network in the US, announced that it had selected BlueKite to provide optimised mobile Web access for its Wireless Web offering. Prior to that, BlueKite had finalised agreements with operators in the UK, Switzerland, Austria, and Portugal, where users are already benefiting from the ability to access the wireless Web quickly and efficiently. About BlueKite.com Established in 1997, BlueKite is a leading Internet software company providing a platform that enables the efficient delivery of rich content to mobile computing devices. Premiere service providers such as BT Cellnet, Connect Austria, Sprint PCS, Swisscom and Telecel (owned by Vodafone Group) have built mobile Internet services upon BlueKite's technology. Headquartered in San Francisco, BlueKite.com has an engineering and design center in southern California and European operations in the UK, France, Denmark and the Netherlands. For more information, please visit http://www.bluekite.com or email firstname.lastname@example.org Alternatively, please call +44 207 907 9790 in Europe or +1 415 369 3700 in the US. About TAL hf TAL hf is a provider of GSM mobile telephony and internet access in Iceland. TAL was awarded a national GSM license from the Government of Iceland in July 1997, and it launched commercial service in May 1998. In April 1999, TAL announced the acquisition of Islandia Internet, Iceland's second largest Internet service provider. As of June 30, 2000, TAL had over 45,000 GSM subscribers. TAL hf is a subsidiary of Western Wireless International Corporation, a subsidiary of Western Wireless Corporation (NASDAQ:WWCA), is a leading provider of wireless communications services worldwide. Since 1996, WWI has built and launched wireless networks in Georgia, Iceland, Croatia, Ghana, Haiti, and Côte d'Ivoire, and is currently constructing nationwide cellular networks in Bolivia and Ireland. In total, these systems are licensed to provide wireless services to almost 63 million people. WWI operates in countries where there is substantial unmet demand for communications services and a high potential for rapid subscriber growth. By introducing competition and providing customers with a high-quality alternative, WWI has succeeded in expanding the size and service offerings of the telecommunications sector in these countries. This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.