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e-CAST Monday 21 - Wednesday 23 May 2001 - ExCeL, London

A recent survey by Reed Exhibition Companies Ltd into Streaming media
has revealed that a staggering 31% of companies are not familiar with
the term Streaming media, although 92% of companies expect to be using
streaming media in the next two years. All of the 1,259 companies that
responded were involved in either broadcasting or e-commerce; therefore
it is certain that the ignorance of the general business community will
be much higher.

The survey also found that the applications that companies were planning
to implement include: -

· 45% plan to implement Web conferencing

· 41% plan to implement e-learning

· 62% plan to implement Corporate Communications

· 63% plan to implement e-commerce

· 45% plan to implement Webcasting

When asked if they would like to receive a free ticket to attend e-CAST,
to learn more about the opportunities for streaming media 80% said yes.

The survey seems to show that not only is there a lack of knowledge
about the business benefits of streaming media technology, there is also
a great thirst for information and a desire to exploit the technology.

Kevin Quinn CEO of, Europe's leading provider of streaming
media delivery and hosting services, agreed that companies involved in
e-commerce are correct to seek more information about streaming media,
as it has huge potential to enhance their communications activities.
Quinn cited the example of Vacuum Cleaners Direct, one of the UK's
largest e-tailing websites, which has seen a fourfold increase in the
number of purchases made by consumers since the introduction of online
product demonstrations using's video and audio streaming

e-CAST 2001 focuses on streaming media technologies and applications. At
e-CAST streaming media technology will be showcased alongside the
broadband distribution systems in Mediacast and ecc together forming
Europe's largest springtime meeting point for the media communications
industry. It will attract broadcasters, telcos and cable operators, IP
service providers, content companies and corporates with sophisticated
media strategies.

An education led seminar programme with two main themes, one dedicated
to entertainment/content and the other to the enterprise/corporate
sector, and will enable companies to discover how to successfully
incorporate streaming into their business model. The programmes are
highly flexible and vendors will be able to tailor their messages to
their respective audiences.

e-CAST will also provide a single venue where over 20 of the world's
leaders in streaming media can present their latest products and

For event information or tickets access the Internet on

Notes to Editors

For press enquiries please contact Neil Stinchcombe on 020 8449 1007 or

This press release was distributed by ResponseSource Press Release Wire on behalf of Eskenzi PR in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit