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- Leading Australian developer to go head-to-head with "component" vendors with single-product solution

Maidenhead, England - January 30th 2001 - Objective Corporation, Australia's leading developer of integrated Enterprise Information Management solutions, has opened for business in the UK. The company, which has assisted in developing world standards for records management, will offer the first fully integrated document and records management, workflow and web content management system.

The company, which counts corporate blue-chips such as Cable & Wireless and Ericsson and government heavyweights such as the Department of Defence and the Federal Attorney-General’s Department among its customer base is now embarking on its strategic expansion plan, part of which is the establishment of a UK operation. Objective now offers UK organisations the first totally integrated document and records management, workflow and web content management system.

Commenting on the move to the UK, Malcolm Halliwell, Objective's recently appointed UK Managing Director, said: "The UK market is one of the most demanding for integrated Enterprise Information Management systems, requiring very high standards which have, apparently, been difficult to find to date. Objective will be meeting these demands that other suppliers are clearly unable to satisfy. We’re confident our technology can bring significant benefits to business and government in the UK."

"By offering proven, working and flexible Enterprise Information Management systems, which other suppliers find very difficult to match, Objective will effectively shake-up the way companies evaluate and select suppliers." He added.

Objective offers scalable systems to support 25-50,000 users. Unlike other vendors, Objective Corp. does not rely on third-party products to deliver a complete information management solution, leading to fully integrated and workflow-enabled systems handling text, images, audio, video, graphics, electronic and physical object handling in one environment.

"We shall be going head-to-head with some of the biggest vendors in the market, to deliver our integrated Enterprise Information Management solutions," continued Halliwell.

About Objective

Objective Corporation, founded in Australia in 1987, consults, develops, markets and supports its own brand of information management solutions for medium to large organisations. Revenues come from a number of sources including consulting, product sales, implementation services, upgrades and ongoing support. The company tailors its products and services to suit the needs of major clients in a wide range of industries including government, financial services, utilities, engineering, telecommunications, mining and biotechnology. Objective launched on the Australian Stock Exchange (ASX) in August 2000.

Contacts for information:

Malcolm Halliwell

Managing Director

Objective Corp

01628 509020

Ray Jones/ Peter Linton

Media Link

0118 984 3386

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