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Marketing strategists Propaganda continue to go from strength to strength as they announce a seven figure account win for the business services division of ISP World Online UK.

The Northern-based agency, which only recently relaunched into the strategic market from a design-led background, is responsible for the UK B2B account worth, initially, up to £1.8million.

Work is already underway for a major campaign to be unveiled later this year, positioning the World Online business brand. The account also includes development of separate branding strategies for five key product areas of World Online’s business.

Propaganda is ultimately aiming to position World Online as an innovative and thought-provoking brand, appealing to those involved in e-media and online technologies as the sector continues to expand.

Steve Dixon, Propaganda’s Creative Director, said: "It’s a major win and we’re delighted to be working on such a high profile account, one that allows us to explore both online and traditional marketing strategies."

"We are focusing on World Online’s B2B branding, researching and pre-testing to find a key insight and the all important point of differentiation. It’s a complex and volatile market but if we can strip away the unimportant and concentrate on a clear single-minded positioning, we’ll help World Online to achieve its business goals. "


"It’s about understanding a client’s business needs," says Andy Matko, World Online Business Marketing Director. "We work hard to understand our customers’ needs and we chose an agency that showed could communicate our proposition most clearly to our customers."

Note to editors:

Huddersfield-based Propaganda was established in 1994 as a limited company by Julian Kynaston. It now has a fee income of £1.2m and billings of £4.7m annually.

Its versatile client list includes regional, national and international companies such as Sonitrol, part of the Tyco International Group, Dunnhumby and Princes, the food and drink conglomerate.

The "Frontline Strategies for Business" devised by Propaganda is available to chief executives, managing directors and finance heads. Copies can be ordered online from the Propaganda website http://www.propaganda.co.uk


Issues on behalf of Propaganda by Beattie Media:

Contact: Deborah Stephens

Tel 0113 2130300

Mobile: 07740 492333

e-mail: deborah.stephens@beattiemedia.co.uk


Steve Dixon is available on 01484 432555

Photographs of Steve are also available on request

World Online International, acquired by Tiscali S.p.A. in December 2000 (Nuovo Mercato: TIS), is part of one of the largest and fastest-growing Internet network companies in Europe, and, in conjunction with Tiscali, provides access, content, applications and services to 6.8 million registered subscribers as of September 30, 2000. With local operations in 15 countries, the Company has the largest geographical footprint of any European Internet provider.

World Online International, acquired by Tiscali S.p.A. in December 2000 (Nuovo Mercato: TIS), is part of one of the largest and fastest-growing Internet network companies in Europe, and, in conjunction with Tiscali, provides access, content, applications and services to 6.8 million registered subscribers as of September 30, 2000. With local operations in 15 countries, the Company has the largest geographical footprint of any European Internet provider.

World Online was officially listed on Euronext (formerly the stock exchange of Amsterdam Exchanges) on March 17th, 2000. On November 7th 2000, Tiscali launched an offer to combine the two companies that was accepted by shareholders representing 96.1% of World Online’s outstanding share capital on December 6th 2000. Tiscali honored its offer on December 7th 2000, creating the leading pan-European Internet network company.

WOL’s corporate website: http://www.worldonline.com


Tiscali's corporate website: http://www.tiscali.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Beattie Communications (London) in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.