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Key strategy is to rapidly establish a pan-European reseller channel

January 31, 2001 - Pervasic, the London-based wireless ASP, appoints
five
Regional Managers to spearhead the pan-European rollout of the
company's
leading wireless ASP (W.ASP) service. Following the launch of its UK
W.ASP
service in October 2000, Pervasic recently opened W.ASP
points-of-presence
(POPs) in Frankfurt, Paris, Amsterdam, Brussels and Stockholm, as
part of an
ambitious programme to rapidly extend its W.ASP service footprint to
all
major European markets.

* Thomas Garmhausen has been appointed Regional
Manager for
Germany
* Jérôme Mauduit has joined the company as Regional
Manager
for France
* John O'Grady has accepted the position of Regional
Manager
for Southern Europe
* Hans de Lange takes on the role of Regional Manager
for the
Benelux region
* Peter van Leeuwen is the new Regional Manager for
Scandinavia

Pervasic's Regional Managers all have extensive operational and
marketing
experience of the IT sector encompassing Europe, the Middle East,
Asia and
the Americas, for hardware, software and communications vendors with
a
particular focus on the reseller channel.

Unlike many wireless ASPs, Pervasic owns the software and hardware
technology on which its W.ASP platform is based, and offers its
service to
other independent software vendors (ISVs), value-added resellers
(VARs),
systems integrators (SIs) and application service providers (ASPs)
to resell
within their own vertical, horizontal and geographic markets.
Interestingly
the Pervasic brand name can, if preferred, be invisible to
customers,
allowing Pervasic partners to rapidly bring to market privately
branded
W.ASP services that operate transparently over the Pervasic network.

With its low-cost, low-risk entry point, the Pervasic W.ASP service
opens
wireless mobile data solutions to small and medium-sized enterprises
(SMEs)
of which, according to JP Morgan, there are an estimated 170,000
throughout
Europe. A key Pervasic strategy is to rapidly establish a
pan-European
reseller channel for its W.ASP service to exploit this massive
latent
marketplace. The new appointments will help the company accomplish
this
goal.

According to Pervasic CEO, Mark Potts "The burgeoning wireless
mobile
marketplace represents a huge new opportunity for the reseller
channel. The
potential for value-added partners is enormous and the wireless ASP
business
model offers an exciting new revenue opportunity with excellent
profit
potential".

About Pervasic
Pervasic Limited (www.pervasic.com) is a pan-European wireless
application
service provider (W.ASP) with a unique, cross platform, rapid
development
and scalable deployment platform for the burgeoning wireless mobile
data
marketplace. Pervasic's MobileOne wireless ASP platform was
developed from
the ground up as an optimal solution for wireless mobile
applications and
has been deployed in a diverse range of customer applications.

Pervasic's MobileOne Wireless ASP service enables business customers
to
rapidly develop and deploy mobile applications on smart handheld
devices
such as palm-size and handheld PCs. Mobile clients are connected in
real-time using wireless cellular data networks and interface
seamlessly
with back-end enterprise applications and databases via secure VPN
(virtual
private network) over the Internet. Offered on an ASP basis for a
fixed
monthly fee, the Pervasic service allows wireless mobile
applications to be
quickly developed and effectively deployed at much lower risk and
for a
fraction of the cost of previous wireless solutions.

Pervasic was founded in 1999 and is headquartered in London. The
company
closed a first round of investment funding from European venture
capital
sources in early 2000 and launched its W.ASP service in the UK in
October
2000. The company is currently rolling out similar services in other
major
European markets. Pervasic is privately held.


For further information please contact:

Sarah Auckland or Chris Wright at EVUS on +44 (0)20 7386 9242,
saraha@evus.co.uk

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