Hyperion eCRM Analysis Applications Integrated with IBM WebSphere Commerce Suite
Will Address Need for Improved Online Customer Relationships
January 31, 2001 - Hyperion, (Nasdaq: HYSL), a leader in business analysis software, has announced a new agreement with IBM to integrate Hyperion’s suite of eCRM analysis applications with the IBM WebSphere® Commerce Suite. The combination of IBM WebSphere Commerce Suite and Hyperion eCRM Analysis Suite will help companies around the world drive e-marketplace strategy to increase customer retention, loyalty, revenue and profits.
"The combination of WebSphere Commerce Suite with Hyperion’s solution will provide comprehensive business analysis capabilities for the rapidly growing e-commerce market," said Sandy Carter, vice president, IBM E-Commerce Software Solutions. "As e-commerce technology adoption quickly increases, the need for e-commerce analysis becomes critical. We’ve chosen to team up with Hyperion to enable companies to analyse their online and offline operations for insight into their customers’ behaviour - leading to improved business growth and profitability."
The Hyperion eCRM Analysis Suite already supports operational systems using IBM’s DB2* Universal Database on Windows NT/2000, AIX and OS/390 as well as IBM Netfinity*, RS/6000* and S/390*. Under the terms of the agreement, Hyperion will now integrate Hyperion eCRM Analysis Suite, a comprehensive suite of eCRM analysis applications for maximising the value of e-businesses, with IBM WebSphere Commerce Suite.
"This integrated solution is what our customers are demanding," said Steve Vandehey, managing director of marketing at Navigator Systems, an Internet Professional Services firm. "With this integration, we can accelerate deployment and help customers realise value sooner."
The integrated Hyperion and IBM solution will deliver a panoramic view of Web site visitor and customer behaviour; empowering businesses with valuable information about customer relationships to better understand their true value. Through the agreement, Hyperion will co-market the combined Hyperion and IBM solution, which is targeted for Fortune 2000 companies, online retailers and e-marketplaces.
"Analytics can deliver significant added value to any implementation of customer-facing applications," said Bob Moran, research vice president and managing director, Decision Support Research at Aberdeen Group. "This IBM and Hyperion relationship will enable the companies to accelerate the process of understanding their own customers, and thereby shorten the payback period and maximise the return on their CRM investments."
In a recent report, IDC estimates e-commerce will grow from $111 billion reported in 1999, to $1.3 trillion in the year 2003. With such dramatic growth, the need for robust
e-commerce and e-commerce analysis solutions will skyrocket. Today’s announcement will allow many IBM WebSphere Commerce Suite and Hyperion customers to leverage the integration between these two solutions.
Hyperion’s eCRM Analysis Suite will interface with IBM WebSphere Commerce Suite and other business critical systems throughout the enterprise. By combining Hyperion’s powerful business analysis solutions with operational systems, companies can gain the ability to analyse Web site traffic, as well as the behaviour of online customers, and e-commerce results. Further, they can reduce per-customer acquisition costs, understand customer segmentation, improve customer retention, and increase revenue and profitability. Working with IBM, Hyperion brings to market a comprehensive offering, providing a best-in-class e-commerce transaction engine along with eCRM analysis applications, to create an integrated solution.
"Through the combination of IBM WebSphere Commerce Suite and Hyperion eCRM Analysis Suite, customers will be able to maximise the strategic value of their e-commerce sites to create a more profitable e-business," added Daniel Druker, general manager of Hyperion’s eCRM solutions. "This agreement furthers Hyperion’s vision of providing companies with a 360-degree view of their customers, spanning online and brick-and-mortar marketing, sales and service initiatives, and enabling them to make improved business decisions to increase revenue, profitability, customer satisfaction and lifetime value."
Hyperion Web Site Analysis Suite is available today to IBM WebSphere Commerce Suite customers. Additional Hyperion eCRM analysis applications that will integrate with IBM WebSphere Commerce Suite are scheduled to be available in the first half of 2001.
About IBM WebSphere Commerce Suite
IBM’s WebSphere Commerce Suite, the first integrated e-commerce solution, provides a wide range of easy-to-use features and functions for content management, relationship marketing, order management, and payment management for all types of Internet businesses, including business-to-business, business-to-consumer, and e-marketplaces. Sites built with WebSphere Commerce Suite can easily integrate with both internal and external systems and grow with the changing needs of an e-business. IBM WebSphere Commerce Suite customers benefit from the functionality of the WebSphere family, which integrates Web commerce, Web application server, Web application development tools, transaction processing and distributed component software from IBM.
Hyperion (Nasdaq: HYSL) is a leader in business analysis software. Hyperion helps business leaders plan, manage and execute strategies by analysing information on business initiatives, supply chain execution, customers, operations and finance. The company’s market-leading OLAP (online analytical processing) technology, packaged business analysis applications and tools are used by 6,000 organisations world-wide, including more than 60 of the Fortune 100 and more than 40 of the Financial Times European Top 100. In addition, more than 400 Hyperion alliance partners deliver technology, applications and services to increase the flexibility and choice for customers. Headquartered in Sunnyvale, California, the company has offices in 26 countries. More information is available at http://www.hyperion.com
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